Afya

Creative Communications Coordinator

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

C++

About the role

  • Create and implement from scratch the intake process for creative requests (form, SLA, prioritization);
  • Manage the production pipeline of designers and video editors;
  • Allocate and hire professionals according to the complexity, deadline and specialty of each request;
  • Ensure SLA compliance and act proactively to resolve bottlenecks;
  • Lead the implementation of generative AI tools in the creative workflow (image, video and motion);
  • Define when and how to use AI to accelerate production;
  • Train and enable designers and editors to use tools productively, such as VEO3 and Midjourney;
  • Monitor reductions in cost per piece (CPP) and speed gains resulting from AI adoption;
  • Serve as the point of contact between marketing and the creative team;
  • Participate in campaign planning meetings;
  • Ensure adherence to Afya's Brand System in all deliverables;
  • Monitor department KPIs: on-time delivery rate (SLA compliance), % rework and cost per piece;
  • Conduct monthly analyses of creative performance.

Requirements

  • Solid experience in marketing, agency work or in-house creative operations;
  • Experience managing projects and multidisciplinary teams;
  • Background in agencies or companies in technology, education, healthcare or at a similar scale (a plus);
  • Degree in Marketing, Advertising, Design, Communications or related fields;
  • Proficiency with project management tools: ClickUp, Asana or similar;
  • Active use of generative AI in daily creative work: Midjourney, Runway, VEO3, ChatGPT, Claude, ElevenLabs or equivalents;
  • Ability to create and refine prompts for image, video and copy generation while maintaining brand consistency;
  • Functional knowledge of Figma;
  • Ability to read and interpret performance metrics: GA4, Meta Ads, Google Ads;
  • AI-first mindset;
  • Clear and direct communication;
  • Data- and results-oriented;
  • Ability to prioritize under pressure;
  • Proactivity to create processes where none exist.
Benefits
  • Meal allowance / meal voucher;
  • Flexible hours and allocations (for Remote positions);
  • Transportation allowance (for Hybrid or On-site positions);
  • Profit sharing (PLR);
  • Multibenefits: flexible benefit via Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and dental plan;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for mother and baby health with an accredited network of nurses;
  • Partnership with your regional SESC (varied programming in education, health, culture, leisure and social assistance);
  • Birthday Day Off (one day off to take on your birthday or during your birthday month);
  • Platform with various courses to improve your skills (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Mentorship for Women at Afya (MMA);
  • Discount on undergraduate and graduate courses at Afya's educational units;
  • Premium subscription to Afya iClinic and Afya Whitebook
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementcreative operationsgenerative AIprompt creationperformance metrics interpretationSLA compliancecost per piece monitoringcreative performance analysisbrand consistencymultidisciplinary team management
Soft Skills
clear communicationdata-orientedresults-orientedprioritization under pressureproactivityleadershipcollaborationproblem-solvingtraining and enablingcampaign planning