Afya

Inbound Marketing Analyst, Mid-level

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Define multichannel communication strategy: email marketing, web push, SMS and WhatsApp to engage leads through to the sale;
  • Plan and execute inbound marketing strategies to nurture and enrich leads in a segmented manner; plan and execute channel strategies for infoproduct launches;
  • Plan, segment and create relationship nurture sequences;
  • Develop and optimize automated workflows;
  • Create marketing emails and run A/B tests on copy and structure;
  • Monitor and analyze campaign results and KPIs, recommending improvements to optimize performance.

Requirements

  • Bachelor's degree in Social Communication, Marketing, Advertising or a related field;
  • Knowledge of digital marketing, with an emphasis on inbound marketing;
  • Proficiency with CRM and marketing automation platforms;
  • Plus: experience with infoproduct launch strategies.
Benefits
  • Meal allowance / meal voucher;
  • Flexible working hours and allocations (for remote positions);
  • Transportation allowance (for hybrid or on-site positions);
  • Profit-sharing (PLR);
  • Flexible benefits via Flash Card (use as you prefer);
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for psychological and nutrition consultations);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Or: support and key information for mother and baby health with a network of accredited nurses;
  • Birthday Day Off (one day off on or during your birthday month);
  • Learning platform with a variety of courses for professional development (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Discounts on undergraduate and graduate courses at Afya's educational units;
  • Premium subscriptions to Afya iClinic and Afya Whitebook
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinginbound marketingautomated workflowsA/B testingcampaign analysisKPI monitoringrelationship nurture sequencessegmentation strategiesinfoproduct launch strategies
Certifications
Bachelor's degree in Social CommunicationBachelor's degree in MarketingBachelor's degree in Advertising