Afya

Mid-level Marketing Analyst – Creative Quality, Content Performance

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Develop and refine creative briefs for campaigns and assets;
  • Support the construction of campaigns' visual and verbal language;
  • Provide references, inspiration, and creative trends to the team;
  • Promote alignment between copywriting and design;
  • Partner with the copywriter to develop written content;
  • Analyze channel performance reports (media, inbound, etc.) with a focus on creatives;
  • Identify improvement opportunities and propose new creative tests;
  • Create and maintain a repository of creative best practices;
  • Share learnings and insights with the creative team.

Requirements

  • Experience in marketing, advertising, or campaign creation;
  • Experience producing advertising assets (digital or offline);
  • Ability to develop creative briefs;
  • Strong communication and organizational skills;
  • Experience analyzing campaign performance;
  • Experience working in creative teams or agencies;
  • Knowledge of the marketing funnel and customer journeys;
  • Knowledge of design.
Benefits
  • Meal allowance / meal voucher;
  • Flexible working hours and allocations (for Remote positions);
  • Commuting allowance / transit voucher (for Hybrid or On-site roles);
  • Profit sharing (PLR);
  • Multi-benefits: flexible benefit via Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and Dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Or: support and essential information for maternal and baby health, with an accredited network of nurses;
  • Birthday Day Off (one day off to take on the day or during your birthday month);
  • Learning platform with various courses to enhance your knowledge (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Discounts on undergraduate and graduate courses at Afya's educational institutions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative briefscampaign creationadvertising assetscampaign performance analysismarketing funnelcustomer journeysdesign knowledge
Soft Skills
communication skillsorganizational skills