Afya

Senior Paid Media Analyst

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Plan, create, and manage Google Ads and Facebook Ads campaigns for customer acquisition;
  • Structure targeted media strategies aligned with company objectives;
  • Monitor metrics and KPIs, continuously optimizing campaigns to maximize results;
  • Analyze the conversion funnel, identifying opportunities for improvement and scalability;
  • Explore new acquisition channels and apply Growth Hacking techniques based on testing and experimentation;
  • Coordinate internal and external briefings and alignments for the development of impactful campaigns.

Requirements

  • Strong experience creating and managing Google Ads and Facebook Ads campaigns;
  • Analytical ability to interpret data and make strategic decisions;
  • Autonomous and proactive profile with a strong results orientation;
  • Knowledge of Growth Hacking and optimization testing;
  • Ability to work collaboratively with different areas.
Benefits
  • Meal allowance / food allowance;
  • Flexible hours and remote work options (for remote vacancies);
  • Transportation allowance (for hybrid or on-site vacancies);
  • Profit-sharing (PLR);
  • Multibenefits: flexible benefit via Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Or: support and important information for maternal and baby health with a network of accredited nurses;
  • Birthday Day Off (one day off to take on your birthday or during your birthday month);
  • Platform with a variety of courses to enhance your knowledge (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Discount on undergraduate and postgraduate courses at Afya's educational units.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsFacebook Adsdata analysiscampaign optimizationGrowth Hackingconversion funnel analysisKPI monitoringmedia strategy development
Soft Skills
analytical abilityresults orientationautonomousproactivecollaborative