Afya

Employer Branding Analyst – Mid-level

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, create, and manage content for social media channels (LinkedIn, Glassdoor, CRM, Instagram, among others), aligned with the Employer Branding strategy;
  • Execute the editorial calendar for the area, ensuring consistency of tone, posting frequency, and alignment with the EVP (Employee Value Proposition);
  • Support the definition and execution of the employer brand strategy focused on follower growth, brand awareness, and an increase in qualified applications;
  • Collaborate with Talent Attraction to promote strategic job openings and recruitment campaigns;
  • Monitor and analyze performance metrics (reach, engagement, follower growth, conversion to applications);
  • Support brand positioning activities at events, awards, and institutional initiatives;
  • Maintain relationships with internal teams to capture employee stories, case studies, and authentic content about the experience of working at the company.

Requirements

  • Bachelor’s degree in Advertising, Journalism, Public Relations, or related fields;
  • Experience in communications and employer branding;
  • Experience managing, creating, and editing social media content;
  • Knowledge of Excel (metrics/reporting);
  • Preferred: Photoshop, Illustrator, PowerPoint.
Benefits
  • Meal allowance / meal voucher;
  • Flexible working hours and assignments (for remote roles);
  • Transportation voucher (for hybrid or on-site roles);
  • Profit-sharing (PLR);
  • Multi-benefits: Flexible allowance via Flash Card to use as desired;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Partnership with the local SESC (offers programs in education, health, culture, leisure, and assistance);
  • Birthday Day Off (one day off to take on your birthday or during the month of your birthday);
  • Online learning platform with various courses for professional development (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Mentoring program for Women at Afya (MMA);
  • Discounts on undergraduate and graduate courses at Afya educational units.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationsocial media managementeditorial calendar executionperformance metrics analysisemployer brandingcommunicationsmetrics reporting
Soft Skills
collaborationrelationship managementstorytelling