Afresh

Product Marketing

• Develop and deliver sales enablement resources (decks, battlecards, product one-pagers, competitive comparisons, training) to empower GTM teams to win deals
• Create external-facing content (case studies, blog posts, data sheets, infographics, videos, website copy) supporting campaigns and sales conversations across the funnel
• Experiment with and build AI tools to improve efficiency, creativity, and scalability of content development
• Conduct market and competitive research and distill insights to sharpen positioning
• Build and maintain internal content hubs to keep sales collateral and messaging up-to-date and accessible
• Run training programs and deliver enablement to customer-facing teams; analyze impact using data and insights to refine programs and drive adoption
• Work closely with Head of Marketing, product managers, and sales teams to bridge product and sales and articulate value to prospects and customers
• Own go-to-market enablement projects end-to-end and build scalable processes

Product Marketing Manager, Sales Enablement