Senior Manager, Category Narrative

Affirm

Senior Manager driving Affirm's narrative in the financial services sector. Building a compelling credit category narrative that resonates with consumers and stakeholders.

Posted 7/17/2026full-timeRemote • California, Connecticut, New Jersey, New York, Washington • 🇺🇸 United StatesSenior💰 $195,000 - $255,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in narrative strategy and communications within the financial services sector, with a strong ability to translate complex financial concepts into clear messaging for diverse audiences. Proven track record in navigating regulated environments while maintaining narrative integrity and consumer trust.

Highest-signal resume keywords

Narrative StrategyFinancial Services ExpertiseRegulated Communication NavigationCross-Functional InfluenceEditorial Instincts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging Framework DevelopmentConsumer Financial Narrative EvolutionPolicy CommunicationFinancial Product UnderstandingStakeholder Alignment

Soft Skills

Clarity and Transparency AdvocacyAdaptability to Global MarketsProactive Consumer Clarity Building

Industry Keywords

Consumer ProtectionCredit EcosystemPayments IndustryFinancial ExperienceRegulatory Review

About the role

Key responsibilities & impact

Own the category narrative. Define the category Affirm is building, what it is and how the space should be understood, and ensure that through-line holds whether someone encounters it in a press story, an earnings call, or a policy conversation.
Develop and maintain messaging frameworks. Guide how Affirm talks about credit, financial experience, and consumer protection.
Partner with Legal, Policy, and Product. Ensure the category narrative reflects how the product actually works and keeps pace as it evolves, framing new capabilities in the context of the broader credit ecosystem — and push for language that's both legally sound and narratively strong.
Proactively build consumer clarity. Identify where confusion has eroded trust and turn those friction points into brand opportunities.
Keep the narrative current. Work closely with cross-functional partners to identify when the consumer financial narrative needs to evolve, and lead the process of updating it when it does.
Stay ahead of the conversation. Identify the conversations shaping the future of payments that we want to enter and lead, and monitor the media, policy, and competitive landscape for narrative risks and opportunities before they become obvious.
Support high-visibility moments. Bring the narrative infrastructure to earnings, policy milestones, and category-defining press, ensuring Affirm shows up with a clear, consumer-centered point of view.
Adapt the narrative for global markets. Ensure Affirm's forward-looking narrative translates across markets with different cultural contexts around credit and lending — consistent in belief, sensitive in perspective.

Requirements

What you’ll need

A category-design instinct: able to see the bigger story and make the case for why Affirm's model is genuinely different — not just differently framed
Deep understanding of how financial products work and how to translate that into language that resonates with a mainstream consumer audience, as well as a financial one
12+ years in narrative strategy, communications, policy, financial services, or a related field, with a track record of shaping how a complex story is understood by multiple audiences.
Experience navigating regulated communication environments — financial services, IR, policy, legal, or similar — without losing the narrative thread
Strong editorial instincts: can write and pressure-test messaging that holds up under press scrutiny, regulatory review, and consumer skepticism
Ability to distinguish between what's legally safe and what's narratively strong, and the conviction to push for both
Comfort operating in policy conversations. Able to shape how Affirm shows up in debates about the future of credit and payments, not just respond to them.
Cross-functional influence: able to get alignment from stakeholders who care about very different things
Believes that clarity and transparency are brand advantages, not compliance requirements.

Benefits

Comp & perks

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount