Director, Partner Marketing

Affirm

Director of Partner Marketing at Affirm defining co-marketing strategies to drive revenue growth across merchants. Leading a team to implement marketing solutions at scale and optimize partnerships.

Posted 5/4/2026full-timeRemote • California, Connecticut, New Jersey, New York, Washington • 🇺🇸 United StatesLead💰 $217,000 - $325,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.
Lead a team of Partner Marketers , setting priorities, developing talent, coaching on account management, and building a high-performing function.
Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets.
Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.
Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures.
Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.
Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.
Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.
Drive vertical market strategies with depth and differentiation.

Requirements

What you’ll need

7-10+ years in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3–5 years in a people leadership role.
Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
Deep fluency in performance marketing models; strong command of affiliate tracking, attribution, and measurement methodologies.
Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.
Strong analytical orientation; ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.
Track record of leading high-performing teams and developing marketing talent.
Exceptional communication and executive presence; ability to represent the function credibly at the leadership table.
Experience managing agency relationships and multi-channel media plans at scale.
Deep familiarity with online and omnichannel retail marketing across North America

Benefits

Comp & perks

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Partner MarketingPerformance MarketingAffiliate MarketingMedia Network ProgramsAttributionMeasurement MethodologiesAnalytical SkillsCampaign GovernanceBudget ManagementCo-marketing

Soft Skills

LeadershipCoachingCommunicationExecutive PresenceAnalytical OrientationInfluencing StakeholdersTeam DevelopmentStrategic InsightsContinuous ImprovementRelationship Management