Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
Continuously test new channels and ad formats to expand reach within private capital markets
Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
Execute sophisticated bid management and budget optimization strategies to maximize ROAS
Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
Use machine learning tools for predictive audience modeling and campaign optimization
Design and execute rigorous A/B and multivariate testing programs across all channels
Test new ad formats, bidding strategies, audience segments, and creative approaches
Implement incrementality testing and attribution modeling to measure true campaign impact
Pioneer testing in emerging channels and platforms relevant to B2B audiences
Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
Build comprehensive reporting dashboards and provide actionable insights to leadership
Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.

Requirements

5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Daily AI tool usage for campaign optimization, creative testing, and audience research
Advanced Excel/Google Sheets skills for budget management and performance analysis
Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
Testing methodology expertise including statistical significance, incrementality testing, and experiment design
Competitive analysis skills with ability to monitor and respond to competitor media strategies
Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Understanding of B2B buying cycles and account-based marketing principles
Familiarity with private capital markets preferred but not required
Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
Awareness of emerging channels and willingness to test new opportunities.

Benefits

We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media strategiescampaign planningperformance optimizationaccount-based marketingbid managementA/B testingmultivariate testingattribution modelingdata analysisbudget management

Soft Skills

leadershipanalytical skillscommunicationstrategic thinkingproblem-solvingcompetitive analysiscollaborationinsight generationadaptabilitycreativity