Affinity.co

Ecosystem Marketing Manager

Affinity.co

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Build and manage a customer reference program featuring top-tier PE/VC firms
  • Create compelling case studies showcasing ROI and deal flow acceleration
  • Coordinate customer speaking opportunities at industry events and webinars
  • Own our customer advisory board program
  • Facilitate peer-to-peer networking among customers across different market segments
  • Drive co-marketing relationships with strategic partners in the private capital ecosystem
  • Develop joint content initiatives with portfolio companies, service providers, and technology partners
  • Create partner enablement materials and co-branded resources
  • Build and track partner referral programs that leverage existing relationships
  • Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
  • Collaborate with industry podcast hosts and thought leadership platforms
  • Coordinate influencer partnerships and thought leadership collaborations
  • Develop speaking bureau relationships for Affinity executives
  • Build authentic relationships within the private capital community
  • Think relationship-first, understanding that in private capital, authentic connections drive everything
  • Use AI tools for prospect research, content personalization, and relationship mapping
  • Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams
  • Track program performance including partner-driven pipeline and customer advocacy metrics
  • Operate with sensitivity to the confidential nature of private capital relationships

Requirements

  • 3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
  • Proven track record managing customer advocacy, partner marketing, or community programs
  • Strong relationship-building skills and comfort engaging with senior executives
  • Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
  • Excellent communication skills with ability to craft compelling stories
  • Data-driven mindset with experience measuring and optimizing relationship marketing programs
  • Familiarity with AI tools for research, personalization, and content creation
  • Collaborative approach with ability to work across marketing, sales, and customer success teams
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcustomer advocacy managementpartner marketingcommunity program managementrelationship marketingdata analysiscontent creationROI measurementdeal flow accelerationprogram performance tracking
Soft Skills
relationship-buildingcommunicationcollaborationnetworkingstorytellingstrategic thinkingsensitivityengagement with executivescreativityadaptability