Affinity.co

Lifecycle Marketing Manager

Affinity.co

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
  • Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
  • Design triggered email flows based on prospect behavior and engagement signals
  • Build A/B testing strategies to continuously optimize email performance and conversion rates
  • Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
  • Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals
  • Leverage marketing automation and analytics tools daily to optimize campaigns and measure performance

Requirements

  • 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
  • Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
  • Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
  • Excellent communication skills
  • Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
  • Experience with AI tools for workflow automation, personalization, and campaign optimization
  • Collaborative approach with ability to work across marketing, sales, and operations teams
  • Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketinglifecycle marketingA/B testingcampaign optimizationdata analysissegmented campaignstriggered email flowslead generationROI reportingconversion rate optimization
Soft skills
analytical skillscommunication skillscollaborationtime managementadaptability