Affinity.co

Product Marketing Specialist

Affinity.co

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California, New York • 🇺🇸 United States

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Salary

💰 $66,400 - $99,630 per year

Job Level

JuniorMid-Level

About the role

  • Contribute to GTM strategies that drive revenue, expansion, and platform adoption
  • Create compelling messaging that resonates with enterprise buyers and users
  • Build strong relationships with customers and internal stakeholders
  • Support research into competitive threats and positioning strategies
  • Track and analyze market trends to inform product and marketing strategy
  • Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
  • Contribute to product, market, and industry-specific enablement to the Affinity sales and customer success teams
  • Design high-impact collateral based on sales conversations, customer interviews, and market research
  • Create campaign messaging and content to support ongoing marketing initiatives
  • Support the development of customer case studies and webinars that demonstrate value
  • Participate in win/loss analysis to understand competitive positioning and market opportunities
  • Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
  • Coordinate across teams to deliver results in our fast-paced environment
  • Work with field marketing teams to coordinate messaging at industry events
  • Participate in joint business reviews with sales and customer success teams to identify growth opportunities

Requirements

  • 2+ years of SaaS product marketing experience
  • Experience working with product, marketing, customer success, and sales teams
  • Strong communication skills to explain and translate complex technical concepts into simple, intuitive communications
  • Data-driven approach - use data to measure results and inform decision making
  • Self-directed with proven ability to work with minimal supervision
  • Ability to coordinate across multiple teams and deliver in a fast-moving environment
  • Strong analytical skills for competitive research and market trend analysis.
  • Experience at enterprise or high-growth SaaS company.
Benefits
  • We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
  • We offer a pension plan through SmartPension to help you plan for your future.
  • We provide an annual education budget and a comprehensive L&D program.
  • We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SaaS product marketingmarket trend analysiscompetitive researchproduct marketing collateral developmentcampaign messagingdata analysiswin/loss analysiscustomer case studiescontent creationproduct roadmap communication
Soft skills
strong communication skillsself-directedanalytical skillsrelationship buildingteam coordinationfast-paced environment adaptabilitydata-driven decision makingstakeholder engagementcollaborationproblem-solving