Affinity.co

Organic Growth Specialist

Affinity.co

full-time

Posted on:

Location Type: Hybrid

Location: California, New York • 🇺🇸 United States

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Salary

💰 $66,400 - $99,630 per year

Job Level

Mid-LevelSenior

About the role

  • Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
  • Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
  • Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
  • Implement advanced schema markup, featured snippets optimization, and conversational search strategies
  • Own and continuously optimize our Webflow website for conversion, speed, and user experience
  • Build, test, and iterate on landing pages, product pages, and conversion funnels
  • Implement A/B testing frameworks for website elements, messaging, and user journeys
  • Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals
  • Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
  • Optimize our Webflow CMS for scalable content management and automated SEO settings
  • Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
  • Ensure responsive design and optimal mobile experience across all pages
  • Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
  • Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
  • Leverage machine learning tools for predictive SEO analysis and trend identification
  • Pioneer new approaches to optimize for voice search and conversational AI platforms
  • Track and optimize for both traditional SEO metrics and AEO visibility indicators
  • Monitor brand mentions across AI platforms and conversational search results
  • Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
  • Conduct regular technical audits and competitive analysis to identify optimization opportunities.

Requirements

  • 3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industries
  • Webflow proficiency with ability to build pages, modify layouts, and manage CMS content independently
  • AEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer engines
  • Technical SEO skills including schema markup, site speed optimization, and crawlability management
  • Advanced Webflow development skills including CMS setup, dynamic content, and custom code integration
  • SEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking tools
  • AI tool expertise for content optimization, keyword research, and competitive analysis
  • Basic HTML/CSS knowledge for implementing technical optimizations and troubleshooting
  • Conversion-focused approach – understanding that traffic means nothing without quality leads and conversions
  • Experimentation mindset with experience designing and executing A/B tests and optimization experiments
  • Content strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready content
  • Private capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors.
Benefits
  • We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
  • Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
  • Retirement Planning: We offer an RRSP plan to help you plan for your future.
  • Learning & Development: We provide an annual education budget and a comprehensive L&D program.
  • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOschema markuptechnical SEOWebflowHTMLCSSA/B testingcontent optimizationconversion optimization
Soft skills
experimentation mindsetcollaborationconversion-focused approach