Product Marketing

• As a Senior Product Marketing Manager, you'll tell the story about how Affinity unlocks the potential of relationship intelligence for customers.
• Lead product marketing activities, from competitive intelligence to product positioning and launch execution.
• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption.
• Create compelling messaging that resonates with enterprise buyers and users.
• Build strong relationships with customers and internal stakeholders.
• Support research into competitive threats and positioning strategies.
• Track and analyze market trends to inform product and marketing strategy.
• Own the messaging and positioning of Affinity's platform capabilities.
• Develop and refine enterprise buyer and user personas, understanding their specific needs, pain points, and goals.
• Identify and define key value drivers that differentiate Affinity in the market.
• Research, document, and operationalize customer use cases and problems that Affinity solves.
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey.
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams.
• Participate and contribute to field and industry events as an Affinity evangelist and thought leader.
• Create campaign messaging and content to support ongoing marketing initiatives.
• Deliver customer success stories highlighting Affinity's platform capabilities and business impact.
• Partner with sales, customer success, product management, and engineering teams to refine and communicate our product roadmap.

Senior Product Marketing Manager

Director of Product Marketing – Monetization

Product Marketing Manager