Senior Product Marketing Manager
Affinity.co
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$93,200 - CA$124,200 per year
Job Level
Senior
About the role
- As a Senior Product Marketing Manager, you'll tell the story about how Affinity unlocks the potential of relationship intelligence for customers.
- Lead product marketing activities, from competitive intelligence to product positioning and launch execution.
- Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption.
- Create compelling messaging that resonates with enterprise buyers and users.
- Build strong relationships with customers and internal stakeholders.
- Support research into competitive threats and positioning strategies.
- Track and analyze market trends to inform product and marketing strategy.
- Own the messaging and positioning of Affinity's platform capabilities.
- Develop and refine enterprise buyer and user personas, understanding their specific needs, pain points, and goals.
- Identify and define key value drivers that differentiate Affinity in the market.
- Research, document, and operationalize customer use cases and problems that Affinity solves.
- Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey.
- Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams.
- Participate and contribute to field and industry events as an Affinity evangelist and thought leader.
- Create campaign messaging and content to support ongoing marketing initiatives.
- Deliver customer success stories highlighting Affinity's platform capabilities and business impact.
- Partner with sales, customer success, product management, and engineering teams to refine and communicate our product roadmap.
Requirements
- 7+ years of enterprise product marketing experience
- Proven track record in product marketing with experience working on technical products
- Strong understanding of CRM, sales intelligence, or relationship management platforms
- Experience building technical marketing content for enterprise audiences
- Experience working with product, marketing, customer success, and sales teams
- Technical background or strong understanding of SaaS platforms and enterprise software
- Familiarity with CRM systems, data integration, and relationship intelligence concepts preferred
- Outstanding communication skills to explain and translate complex technical concepts into simple, intuitive communications.
- Data-driven approach - use data to measure results and inform decision making.
- Self-directed with proven ability to work with minimal supervision.
- Ability to coordinate across multiple teams and deliver in a fast-moving environment.
- Experience with enterprise SaaS offerings.
- Strong analytical skills for competitive research and market trend analysis.
- Experience in the professional services, investment, or relationship management space (preferred).
- Previous experience at a high-growth SaaS company (preferred).
Benefits
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategiescompetitive intelligencetechnical marketing contentdata integrationrelationship intelligenceSaaS platformsenterprise softwaremarket trend analysisanalytical skills
Soft skills
communication skillsself-directedability to coordinaterelationship buildingstorytellingcollaborationproblem-solvingcreativityadaptabilityleadership