Product Marketing

• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy
• Own the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research
• Participate and contribute to field and industry events as an Affinity evangelist and thought leader
• Lead market research efforts to better understand target buyers, adjacent markets, and competitors
• Create campaign messaging and content to support ongoing marketing initiatives
• Deliver customer success stories highlighting Affinity's platform capabilities and business impact
• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities
• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities

Senior Product Marketing Manager

Director, Product Marketing – GTM Lead

Product Marketing Intern

Product Marketing Manager

Product Marketing Intern

Team Lead – Product Marketing