Senior Product Marketing Manager
Affinity.co
Senior Product Marketing Manager
Affinity.co
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $96,600 - $163,080 per year
Job Level
Senior
About the role
- Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption
- Create compelling messaging that resonates with enterprise buyers and users
- Build strong relationships with customers and internal stakeholders
- Support research into competitive threats and positioning strategies
- Track and analyze market trends to inform product and marketing strategy
- Own the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
- Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
- Identify and define key value drivers that differentiate Affinity in the market
- Research, document, and operationalize customer use cases and problems that Affinity solves
- Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
- Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams
- Design high-impact collateral based on sales conversations, customer interviews, and market research
- Participate and contribute to field and industry events as an Affinity evangelist and thought leader
- Lead market research efforts to better understand target buyers, adjacent markets, and competitors
- Create campaign messaging and content to support ongoing marketing initiatives
- Deliver customer success stories highlighting Affinity's platform capabilities and business impact
- Support the development of customer case studies and webinars that demonstrate value
- Participate in win/loss analysis to understand competitive positioning and market opportunities
- Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
- Coordinate across teams to deliver results in our fast-paced environment
- Work with field marketing teams to coordinate messaging at industry events
- Participate in joint business reviews with sales and customer success teams to identify growth opportunities
Requirements
- 7+ years of enterprise product marketing experience
- Proven track record in product marketing with experience working on technical products
- Strong understanding of CRM, sales intelligence, or relationship management platforms
- Experience building technical marketing content for enterprise audiences
- Experience working with product, marketing, customer success, and sales teams
Benefits
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategiesmarket researchcompetitive analysiscontent creationcustomer use casescampaign messagingenablement developmenttechnical marketing contententerprise buyer personas
Soft skills
relationship buildingcommunicationcollaborationanalytical thinkingcreativityleadershipproblem-solvingadaptabilitystrategic thinkingcustomer focus
