AFAR

Email Marketing Manager

• Build and deploy both editorial and marketing sends on a daily basis, ensuring all necessary assets are in hand before deployment date.
• Oversee accuracy, consistency, and efficiency in all newsletter deployments.
• Plan and manage A/B testing with a goal of continuous improvement.
• Participate in regular brainstorming sessions to optimize campaign performance and newsletter template.
• Manage all of AFAR’s newsletter lists and segments, balancing the needs of the reader and the business.
• Develop, manage and analyze ongoing reporting to provide actionable insights and intel.
• Manage and optimize growth acquisition efforts such as sweepstakes, on-site sign ups, cross-promotions, referral rewards programs, and partnerships.
• Provide insights and execute against onboarding, winback, and retention series to identify optimization opportunities.
• Execute initiatives that drive loyalty and engagement, including personalization, trigger emails, or drip campaigns.
• Develop clear reporting to monitor, analyze, and present key performance metrics (e.g., open rates, CTR, deliverability).
• Ensure email list and deliverability health by employing best practices for list hygiene and segmentation.
• Stay on top of industry trends in email, media, and audience behavior to inform innovation.