AFAR

Director

• Collaborate across teams with executive stakeholders in editorial, marketing, and sales to develop and execute data-driven newsletter growth strategies that are consistent with Afar’s editorial mission and excellence.
• Work closely with Editor in Chief and Editorial Director (Digital) to brainstorm ideas for our newsletters that help our daily content, tentpoles, and recurring franchises make a splash and have a strong reach and impact on readers.
• In collaboration with executive stakeholders, define our measurement and testing strategy.
• Oversee newsletter redesigns and strategy evaluations, keeping KPIs at the forefront of planning.
• Lead newsletter headline and subject line development to drive smart reader engagement (more consistent habit and repeat loyalty)
• In collaboration with the Editorial Director (Digital), sign off on monthly content lineups with an eye to newsletter performance
• Work closely with business and sales teams to package and deliver against sponsorships across newsletters.
• Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight.
• Own the editorial roadmap for newsletters: develop and execute a long-term vision for tone, voice, format innovation, and reader value.
• Ensure stylistic consistency across newsletters and maintaining a high bar for quality
• With stakeholders, shape ideas for new newsletters and refine existing products
• Create must-read products and continually look for opportunities to better engage subscribers through testing compelling subject lines, packaging, and curation.
• Experiment with new formats, such as asynchronous and pop-up newsletters
• Refine workflows and logistical processes and operations to ensure efficiency

Newsletters Director