Aethir

Director of Marketing, Brand & Ecosystems – Enterprise AI

Aethir

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
  • Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
  • Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props.
  • Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
  • Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
  • Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.
  • Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC).
  • Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.
  • Own the website strategy, updates, conversion optimization, and experimentation.
  • Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.
  • Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
  • Partner with Sales to maintain alignment on narratives and outbound motions.
  • Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns.
  • Support partner-sourced and co-sell opportunities through coordinated marketing efforts.
  • Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support).
  • Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.

Requirements

  • 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms).
  • Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
  • Proven ability to generate pipeline through integrated campaigns and high-impact events.
  • Strong copywriting and storytelling skills for technical and executive audiences.
  • Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus).
  • Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
  • Strong multitasker who balances execution, creativity, and cross-functional collaboration.
Benefits
  • Hypergrowth Startup Environment
  • Fantastic Career Progression Opportunities
  • Work within a Global and Local Team
  • Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationproduct messagingsolution messagingevent managementcontent strategycopywritingstorytellingcampaign executionpipeline generation
Soft skills
multitaskingcreativitycross-functional collaborationleadershipcommunication