Aethir

Director of Growth Marketing – Enterprise AI

Aethir

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

AWSCloudSQL

About the role

  • Own pipeline targets: Build and execute quarterly demand plans mapped to revenue; forecast MQL→SQL→Opp conversions, sourced/influenced pipeline, CAC/LTV.
  • Run integrated campaigns: Always-on and episodic plays across paid search/social, content syndication, developer communities, partnerships, and field. Ensure narratives tie AI infra outcomes (faster inference/training, lower TCO, elastic capacity) to buyer pain.
  • Lead lifecycle & ops: Architect scoring/routing and SLAs with RevOps. Own nurture, recycling, and reactivation. Keep attribution clean (MT + position-based); maintain dashboards for full-funnel health.
  • Events (digital & IRL): Plan/run webinars, technical workshops, executive roundtables, field dinners, and major conferences (e.g., AWS re:Invent, NVIDIA GTC, KubeCon, Snowflake Summit, ODSC). Orchestrate pre/during/post motions and sourced pipeline.
  • ABM for enterprise & strategic accounts: 1:few and 1:many plays into top AI-active accounts; use intent signals and tailored value props by industry (e.g., gaming, media, fintech, healthcare, retail).
  • Partner marketing: Co-market with cloud/SI/ISV/ecosystem partners to extend reach; coordinate joint webinars, solution pages, and field activations; track partner-sourced and co-sell pipeline.
  • Experimentation: Hypothesis-driven tests on channels, creative, and PLG-style offers (trials, sandboxes, test credits). Scale what works; sunset what doesn’t; document learnings.
  • Sales enablement: Equip SDRs/AEs with industry-specific talk tracks, calculators, case studies, and sequences that convert technical advantage to business impact.
  • Budget & vendors: Manage paid budgets and external partners (design, media, event producers, agencies) with ROI discipline.

Requirements

  • 5–8+ years in B2B demand gen/growth with AI/ML infrastructure, cloud, data platforms, or developer tools; startup + enterprise mix ideal.
  • Proven track record creating pipeline and revenue via integrated campaigns and events (webinars, workshops, field dinners, trade shows)—with metrics.
  • Hands-on with marketing automation & CRM (HubSpot or Marketo + Salesforce), lead scoring/routing, lifecycle nurtures, and multi-touch attribution.
  • Demonstrated ABM execution (1:few & 1:many) using intent data, firmographics/technographics, and personalization.
  • Data fluent: funnel diagnostics, cohort analysis, CAC payback, pipeline velocity, and experiment design.
  • Ability to translate technical performance (throughput, latency, GPU utilization, reliability, security) into buyer value (TCO, time-to-value, risk).
  • Strong copy and offer design for technical audiences (landing pages, emails, comparison/benchmark pages).
  • Calm, organized execution across multiple launches and events.
  • **Nice to have**
  • Experience marketing to developers/ML engineers and enterprise buyers (CTO/CIO/VP Eng/Head of AI, plus procurement).
  • Community and creator programs (GitHub, Discord, technical forums) and partner ecosystems (cloud/SI/ISV).
  • Tools: HubSpot/Marketo, Salesforce, 6sense/Terminus, Mutiny, Clearbit/ZoomInfo, Webflow, Figma, GA4, Looker/Mode, Airtable/Asana/Notion, Goldcast/Splash, webinar platforms.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B demand generationgrowth marketingintegrated campaignslead scoringmulti-touch attributionABM executionfunnel diagnosticscohort analysisexperiment designcopywriting
Soft skills
calm executionorganizational skillscommunication skillscollaborationanalytical thinkingproblem-solvingcreativityadaptabilityattention to detailstrategic thinking