Aerospike

Field Marketing Manager

Aerospike

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

AWS

About the role

  • Develop and execute North America field marketing strategies aligned with company objectives, sales priorities, and regional market dynamics.
  • Design and deliver targeted field marketing programs, events, and digital campaigns to generate leads, drive conversions, and meet North America pipeline and revenue goals.
  • Plan and execute a diverse portfolio of field initiatives including trade shows, regional summits, roadshows, executive dinners, roundtables, meetups, webinars, and partner-led events (e.g., with AWS).
  • Work closely with North America sales leadership and field teams to ensure tight alignment on GTM priorities, account focus, and campaign execution.
  • Own end-to-end event and program management, including logistics, vendor and venue selection, registration, promotion, lead capture, follow-up coordination, and post-event reporting.
  • Ensure Aerospike’s value proposition is clearly and consistently communicated to prospects, customers, and partners at all field engagements.
  • Take a data-driven approach to measuring program effectiveness, tracking performance against KPIs, and continuously optimizing future programs.
  • Create and manage Salesforce campaigns for field programs, including list uploads, lead tracking, and pipeline attribution.
  • Act as a brand ambassador at events, representing the company with professionalism and confidence.
  • Manage North America field marketing budgets, ensuring spend is aligned to priorities, used efficiently within the quarter, and maximized for demand generation impact.
  • Partner with marketing leadership to integrate field programs into broader, multi-channel marketing initiatives and manage timelines and deliverables across stakeholders.

Requirements

  • 3–4 years of B2B tech or software field marketing / event marketing programs experience, with demonstrated success driving pipeline and revenue.
  • Proven ability to manage complex projects, juggle multiple priorities, and operate effectively in a fast-paced environment.
  • Experience collaborating closely with sales teams and cross-functional stakeholders to execute coordinated GTM motions.
  • Strong analytical skills with the ability to assess performance, draw actionable insights, and make data-backed recommendations.
  • Experience managing third-party vendors, agencies, and event partners.
  • Excellent communication and interpersonal skills, with the ability to influence and align stakeholders at all levels.
  • Hands-on, execution-oriented mindset with a willingness to do the work as well as shape the strategy.
  • Proficiency with Salesforce; experience with Marketo, Google Analytics, and online event platforms preferred. Demandbase experience is a strong plus.
  • Comfortable managing budgets and tracking ROI across field programs.
  • Willingness to travel up to 25%, including occasional nights and weekends.
Benefits
  • Equal Opportunity Employer
  • Professional development opportunities
  • Work-from-home flexibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingevent marketingpipeline managementrevenue generationproject managementdata analysislead generationbudget managementcampaign executionperformance tracking
Soft skills
communicationinterpersonal skillsinfluencingcollaborationorganizational skillsexecution-oriented mindsetanalytical thinkingprioritizationstakeholder alignmentadaptability