Aeroflow Health

Vice President, Field Marketing, Health Plan Sales

Aeroflow Health

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Lead

About the role

  • Develop and execute a unified go-to-market strategy across all field sales channels supporting the business units and corporate strategy.
  • Lead strategy development for both existing business lines and net new initiatives, including emerging market opportunities (e.g., clinical verticals, Care Compass, and future growth areas).
  • Translate enterprise strategy into actionable, scalable sales plans across regions, channels, and customer segments.
  • Ensure alignment and consistency in how Aeroflow goes to market across all external-facing teams.
  • Build and lead a fully integrated sales organization, bringing together:
  • ○ National Sales and Accounts
  • ○ Territory Management
  • ○ Field Marketing
  • ○ Health Plan Solutions Sales
  • Establish a shared services model that supports multiple business units rather than siloed sales teams.
  • Develop and mentor a high-performing, multi-tiered leadership team; establishing a culture of clarity and ownership where structure, performance expectations, and accountability are clearly defined across all levels.
  • Foster a high-performance culture focused on ownership, collaboration, and results.
  • Assume ownership of Health Plan Sales and National Accounts, transitioning responsibilities from existing leadership.
  • Partner closely with internal stakeholders to ensure continuity, alignment, and growth in payer relationships.
  • Drive expansion of payer partnerships, strategic accounts, and enterprise-level opportunities.
  • Position Aeroflow as a preferred partner through innovative, value-driven solutions.
  • Serve as a highly visible leader across the organization, partnering closely with senior stakeholders across business units and functions.
  • Collaborate with leaders across Sales, Marketing, Strategy, Payor Relations, Clinical, and Operations to drive alignment and execution.
  • Build strong, trust-based partnerships across key stakeholders to support a unified commercial approach.
  • Communicate effectively with executive leadership, providing insights, recommendations, and strategic direction.
  • Champion a data-driven sales culture, using insights to inform strategy, validate decisions, and optimize performance.
  • Analyze sales data, market trends, and customer insights to identify opportunities and refine go-to-market strategies.
  • Translate complex data into clear, actionable strategies that drive measurable results.
  • Oversee performance metrics including pipeline health, forecasting accuracy, territory performance, and ROI on sales and marketing efforts.
  • Own national revenue performance across all field and payer-facing sales channels.
  • Oversee forecasting, quota setting, and territory alignment to ensure attainment of organizational goals.
  • Maintain budget oversight, including expenses related to client engagement, travel, and entertainment.
  • Ensure effective allocation of resources to maximize return on investment.
  • Lead national territory design, deployment strategy, and expansion planning.
  • Identify high-growth markets and oversee entry strategies, including hiring and resource allocation.
  • Ensure field teams are equipped with the tools, insights, and support needed to succeed.
  • Oversee field marketing to ensure alignment with sales priorities and market strategy.
  • Drive integration between marketing and sales to enhance demand generation and customer engagement.
  • Ensure consistent messaging and execution across all regions and channels.
  • Champion a strong, performance-driven sales culture across the organization.
  • Support and help shape key engagement initiatives such as the National Sales Summit and President’s Club, reinforcing their importance to the broader organization.
  • Partner with internal teams to bring these initiatives to life while serving as a visible champion of their purpose and impact.
  • Inspire, motivate, and engage teams through clear vision, communication, and leadership presence.
  • Continuously assess and evolve the structure of the commercial organization to support growth.
  • Lead organizational design decisions across teams, roles, and leadership layers.
  • Drive scalability, efficiency, and clarity as the organization expands.

Requirements

  • Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field (MBA preferred).
  • 15+ years of progressive leadership experience in national sales, payer sales, or commercial strategy.
  • Experience in healthcare, managed care, or payer-facing environments.
  • Proven success leading complex, multi-layered sales organizations across multiple channels.
  • Demonstrated ability to build and execute go-to-market strategies across diverse business lines.
  • Demonstrated success in organizational design and leading a shared services sales model in a complex, multi-business unit environment.
  • Proven experience leading and scaling a commercial organization through high-growth transitions (ie,. $500M to $1B+ revenue)
  • Strong analytical mindset with the ability to translate data into actionable business strategies.
  • Exceptional executive presence, communication skills, and cross-functional influence.
  • Experience owning revenue targets and driving measurable growth.
  • Ability to travel nationally as needed.
Benefits
  • Competitive Pay
  • Health Plans with FSA or HSA options
  • Dental and Vision Insurance
  • Optional Life Insurance
  • 401K with Company Match
  • 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s)
  • Additional Parental benefits to include fertility stipends, free diapers, breast pump
  • Paid Holidays
  • PTO Accrual from day one
  • Employee Assistance Programs and SO MUCH MORE!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategysales planningdata analysisforecastingpipeline managementterritory managementbudget oversightrevenue performancedemand generationorganizational design
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingmentoringinfluenceownershipperformance managementmotivationvision
Certifications
Bachelor’s degreeMBA