Senior Product Marketing Manager

AEM

Senior Manager of Product Marketing driving product positioning and competitive intelligence for AEM's environmental monitoring solutions. Collaborating across teams to enable effective sales and innovative product messaging.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $115,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Develop and maintain positioning and messaging frameworks across AEM's product portfolio, translating technical capabilities into buyer-relevant value propositions
Ensure positioning holds up in competitive sales cycles and reflects how buyers actually make decisions
Own competitive intelligence as an ongoing discipline, not a one-time project
Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry
Synthesize findings into usable briefs and enable sales with current, credible differentiation
Build and maintain the sales enablement library: battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides
Ensure field teams have current, on-message materials that reflect actual product positioning and competitive reality
Work closely with sales leadership to understand where the gaps are and close them
Plan and execute product and feature launches end to end, from internal readiness through external announcement
Coordinate across Product, Sales and Marketing to land launches with impact
Train and prepare sales and support teams ahead of new product introductions
Contribute to AEM's thought leadership presence through bylines, speaking abstracts, white papers, and campaign messaging
Help define the narrative that differentiates AEM in a competitive market
Provide messaging and copy support across web, campaigns, press releases, and partner communications
Serve as a positioning and content resource for the broader marketing team

Requirements

What you’ll need

Bachelor's degree required
MBA or equivalent experience a plus
8 or more years of total experience, with at least 4 years in B2B product marketing, preferably at a company selling data, software, or technology products
Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector is strongly preferred
Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles
Strong analytical skills
Comfortable working with market data, win/loss analysis, and usage metrics to drive decisions
Proven track record of producing sales enablement materials that field teams actually use
Skilled communicator across formats: executive presentations, customer-facing copy, internal briefs, and long-form thought leadership
Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation
Able to articulate where and why AI adds genuine leverage.

Benefits

Comp & perks

Medical
Dental
Vision
Life Insurance
Short-Term & Long-Term Disability
401k match of up to 3%

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

positioning frameworksmessaging hierarchiesvalue propositionscompetitive intelligencesales enablement materialsmarket data analysiswin/loss analysisusage metricscontent developmentworkflow automation

Soft Skills

analytical skillscommunication skillscollaborationtrainingstrategic thinkingproblem-solvingcreativityadaptabilityleadershippresentation skills

Certifications

Bachelor's degreeMBA