
Marketing Specialist
Aecon Group Inc.
full-time
Posted on:
Location Type: Office
Location: Toronto • Canada
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Salary
💰 CA$75,000 - CA$85,000 per year
Tech Stack
About the role
- Develop clear, persuasive messaging across B2B, B2G, and hybrid markets for presentations, collateral, events, and campaigns, ensuring alignment with enterprise strategy and consistent positioning.
- Produce polished, on-brand presentations and marketing materials in partnership with Design, translating complex or ambiguous inputs into clear, visually compelling deliverables and strengthening the overall marketing toolkit.
- Lead intake and briefing for BD and internal marketing requests , clarifying objectives, audiences, and success measures, and developing actionable briefs that enable efficient, aligned execution.
- Support conferences, tradeshows, events, and campaigns by developing signage, collateral, and multimedia assets that align with enterprise priorities and brand standards.
- Contribute strategically at the enterprise level , partnering with senior marketing leadership on priority initiatives, offering informed recommendations and upholding brand clarity and storytelling excellence across all touchpoints.
- Administrative tasks such as file/digital library organization, expense reports, database updates, tracking metrics, and processing supply orders.
Requirements
- Bachelor's Degree or Diploma in Business, Marketing, Communications, or closely related field.
- 3–5 years in a marketing or communications role with a strong focus on content development, copywriting for marketing and presentations, or B2B storytelling.
- Strong experience developing client-facing presentations and collateral.
- Excellent copywriting and editing skills.
- Capable and confident working in Canva to produce clean, well-structured layouts for presentations and marketing collateral.
- Experience working with cross-functional stakeholders, including gathering inputs from senior leaders, navigating ambiguous or high-pressure requests, and managing intake with a consultative, solutions-oriented approach.
- Strong organizational and briefing skills, including the ability to develop clear creative briefs for the design team, structure messaging, and content outlines, and translate ambiguous input into actionable direction.
- Proficient in using the Microsoft Office Suite, particularly Word, PPT, Excel, Teams.
- Nice to Have Experience using the Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
Benefits
- Ensure you and your family receive the services needed to support your mental, emotional, and physical well-being.
- Believe in helping you build your career through our Aecon University and Leadership Programs.
- Are committed to supporting and investing in inclusive work environments, through initiatives like Equity, Diversity & Inclusion training, our Aecon Women in Trades and Aecon Diversity in Trades programs , and our Employee Resource Groups (ERGs) to ensure we are building inclusion into every aspect of our culture at Aecon.
- Are a leader in sustainable construction .
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content developmentcopywritingpresentation developmenteditingcreative brief developmentB2B storytellingmultimedia asset creationsignage developmentmarketing collateral productiondatabase management
Soft Skills
organizational skillscommunication skillscollaborationconsultative approachsolutions-oriented mindsetstrategic thinkingbriefing skillsability to navigate ambiguitystakeholder managementstorytelling excellence
Certifications
Bachelor's DegreeDiploma in BusinessDiploma in MarketingDiploma in Communications