B2B Marketing Campaign Manager

Adzuna

B2B Marketing Campaign Manager executing B2B marketing strategies in the US, UK, and France for Adzuna. Collaborating with teams to adapt campaigns and enhance lead generation efforts.

Posted 5/28/2026contractLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £45,000 per yearWebsite

About the role

Key responsibilities & impact

Execute the B2B marketing strategy in the US, UK and France.
Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
Manage and optimise B2B paid campaigns on LinkedIn.
Monitor and report on campaign performance using Google Analytics and HubSpot data.
Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
Oversee the production of ad creatives, and write engaging ad copy.
Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
Draw on Adzuna's unique labour market data to produce compelling B2B content.
Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
Maintain and grow the prospect database.
Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.

Requirements

What you’ll need

4+ years of experience in a B2B marketing role (in-house or agency).
Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
Able to analyse campaign and CRM data and turn it into clear, actionable insight.
Solid working knowledge of Google Sheets / Excel for reporting and data management.
Strong copywriting skills - able to write punchy ad copy
Ability to produce engaging long-form content in line with our ICP (with support from the wider team)
Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
Comfortable working independently in a lean SME environment.
French speaker (desirable)

Benefits

Comp & perks

Reward: We offer a competitive financial package which includes a competitive salary, stock options (we are all owners!) and a contributory pension scheme.
Wellbeing: Amongst other things, enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; 3 paid volunteer days/year; Summer hours through July and August (we finish at 4pm on a Friday); and a full programme of wellbeing activities and events.
Hybrid working: We are a fully hybrid company - half our workforce are remote. With employees located in different time zones, we embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce so that everyone feels included. In addition, we have a travel programme, to help facilitate effective hybrid working.
Flexible working: For those working out of our London office, we have a flexible working policy which means you can work from home 2 days per week.
Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome. Our D&I committee helps deliver a programme of activities and actions to support this important area.
Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow whether through our Adzuna Academy training programme, attending conferences, team training budgets, individual development plans and coaching from experienced and supportive peers and managers.
Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture thanks to the amazing and smart people who make Adzuna a great place to work. Lots of this is done virtually to ensure that everyone is included.

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Hard Skills & Tools

B2B marketinglead generationcopywritingdata analysiscampaign managementcontent creationad copywritingCRM managementGoogle AnalyticsGoogle Sheets

Soft Skills

proactiveadaptablecollaborativeindependentstrong communication