B2B Marketing Executive – Temporary

Adzuna

B2B Marketing Executive responsible for executing marketing strategy across the US, UK and France. Collaborating with the CMO and sales on lead generation and performance marketing.

Posted 5/5/2026contractLondon • 🇬🇧 United KingdomJuniorMid-Level💰 £35,000 per yearWebsite

About the role

Key responsibilities & impact

Execute the B2B marketing strategy globally, with a primary focus on the US, UK and France.
Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
Manage and optimise B2B paid campaigns on LinkedIn, Google Ads and Microsoft Ads - with support from the performance marketing team.
Monitor and report on campaign performance using Google Analytics and HubSpot data.
Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
Produce ad creative using Canva from brand templates, and write both ad copy and long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
Draw on Adzuna's unique labour market data to produce compelling B2B content.
Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
Maintain and grow the prospect database.
Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.

Requirements

What you’ll need

2-4 years of experience in a B2B marketing role (in-house or agency).
Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
Able to analyse campaign and CRM data and turn it into clear, actionable insight.
Solid working knowledge of Google Sheets / Excel for reporting and data management.
Confident using Canva to produce ad creative from templates.
Strong copywriting skills - able to write both punchy ad copy and engaging long-form content in line with our ICP.
Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
Comfortable working independently in a lean SME environment.
French speaker (desirable)

Benefits

Comp & perks

competitive salary
stock options (we are all owners!)
contributory pension scheme
enhanced maternity and paternity leave
25 days paid holiday per year plus 8 bank holidays
3 paid volunteer days/year
Summer hours through July and August (we finish at 4pm on a Friday)
full programme of wellbeing activities and events
flexible working policy which means you can work from home 2 days per week
hiring a diverse workforce and creating an environment where everyone feels included and welcome
plenty of opportunities to learn, develop and grow through training programmes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinglead generationcopywritingdata analysiscampaign managementad creative productionreportingCRM managementdigital marketingcontent marketing

Soft Skills

proactiveadaptableindependentcollaborativeanalyticalcommunicationorganizationalproblem-solvingcreative thinkingtime management