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About the role
Key responsibilities & impact- responsible for setting the strategic vision and leading the execution of all product marketing initiatives
- drives the creation of compelling, differentiated narratives that build brand authority, increase awareness, and scale demand generation and pipeline growth
- partners closely with product, sales, and customer success to accelerate deal cycles, improve win rates, and drive revenue
- own the company’s marketecture and solution packaging by analyzing customer needs, usage patterns, industry trends, and the competitive landscape
- conduct market research and competitive analysis, and gather customer insights to identify market opportunities, trends, and customer insights
- oversee the creation of high-quality content to market the company’s products and services
- closely collaborate with product management to influence product roadmaps and ensure timely release planning
- equip the sales team with the necessary tools, resources, and training to effectively sell
- serve as the voice of the customer within the organization
- own the analyst relations program, building relationships with key analysts
Requirements
What you’ll need- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- 15+ years proven experience in product marketing leadership roles within the B2B technology or services industry.
- Demonstrated success in developing and executing go-to-market plans, including product positioning, and messaging strategies.
- Previous experience within the clinical research or Life Sciences industry preferred.
- Previous experience working in software technology and data & AI solutions preferred.
- Experience with marketing automation systems preferred.
- Ability to work highly collaboratively with cross-functional teams.
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts and influence stakeholders at all levels.
- Experience leading and managing high-performing teams, with a focus on fostering professional growth and development.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
- Excellent independent and team collaboration skills.
- Creative thinker with a passion for innovation and a customer-centric approach.
Benefits
Comp & perks- health coverage
- paid holidays
- variable bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market plansproduct positioningmessaging strategiesmarket researchcompetitive analysiscontent creationmarketing automation systemsdata & AI solutionsclinical research
Soft Skills
collaborationcommunicationpresentation skillsinfluencing stakeholdersteam managementprofessional growthwriting skillsediting skillscreative thinkingcustomer-centric approach
Certifications
Bachelor's degreeMBA