Sales Manager, Natural Channel
ADVANTAGE AUSTRIA Croatia
full-time
Posted on:
Location Type: Hybrid
Location: United States
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Salary
💰 $89,000 - $100,000 per year
About the role
- Own day-to-day relationships with Natural Channel headquarter contacts and manage broker network performance
- Drive distribution of new items through creating new item selling decks, selling assortments at headquarter level, securing promotional programming, and supporting shelf placement and planogram execution
- Identify and pursue opportunities to grow the Graza business within existing accounts and expand into new doors or categories
- Coordinate with distributor partners (KeHE, UNFI) to ensure accurate ordering, inventory flow, and promotional execution
- Monitor in-stock performance and work proactively to resolve out of stocks and distribution gaps
- Plan and execute new item launches, seasonal promotions, and resets across the account portfolio
- Conduct regular market visits, including ride-alongs with broker partners, to ensure strong in-store execution and identify opportunities
- Build and manage account-level plans including promotional calendars, distribution targets, and volume forecasts
- Maintain accurate and timely reporting on account performance, distribution progress, and market insights
- Partner closely with the Director of Sales, Natural Channel on strategy, priorities, and escalations
- Collaborate with internal teams including marketing, operations, and finance to support account needs and trade planning
Requirements
- 4+ years of experience in CPG sales, with a focus on Natural and/or Specialty retail
- Experience selling at the headquarter level required
- Experience working with emerging brands or in high-growth environments preferred
- Familiarity with Natural Channel retailers and the distributor-driven model (KeHE, UNFI)
- Strong relationship builder with a solutions-oriented approach
- Highly organized and able to manage a complex account portfolio independently
- Understanding of retailer portals and data tools, including syndicated data (SPINS, Nielsen)
- Proficiency in Microsoft Excel and PowerPoint for data analysis, reporting, and presentation development
- Willingness and ability to travel to support account meetings, trade shows, and market visits
- Must be authorized to work in the United States
Benefits
- fully covered health care plans (medical, dental, and vision)
- flexible paid time off
- full range of benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CPG salesdata analysisreportingpresentation developmentinventory managementpromotional executionmarket insightsaccount planningvolume forecastingitem launch planning
Soft Skills
relationship buildingsolutions-orientedorganizational skillsindependent managementcollaborationcommunicationstrategic thinkingproactive problem solvingadaptabilityattention to detail