adtechnacity

Affiliate Manager

• Develop and own the GDN and YouTube Ads strategy, including campaign structure, placement and audience segmentation, creative testing frameworks, and data strategy to achieve performance targets such as CPA, LTV, ROAS, and conversion volume.
• Maintain full ownership of the P&L for your channels, making strategic decisions to maximize return on ad spend (ROAS) and margin contribution.
• Design and implement testing roadmaps to identify winning banner creatives, headlines, short-form video variations, and landing page funnels that drive growth and scale.
• Collaborate closely with creative, product, engineering, and analytics teams to conceptualize, brief, and iterate high-performing banner assets, static templates, motion elements, and YouTube ads tailored to platform behavior and audience intent.
• Drive creative ideation based on platform insights—proposing new banner formats, storytelling angles, or visual hooks that improve CTR and downstream conversion.
• Continuously analyze campaign data to optimize spend distribution, improve placement quality and audience segments, and scale campaigns to the highest-performing GDN inventory while controlling for CPA and ROAS.
• Own the data strategy for Google Ads, working with the analytics team to ensure the effective transfer and utilization of key metrics (e.g., purchase events, LTV signals, funnel stage metrics) to inform targeting, bidding, and optimization strategies.
• Act as the subject matter expert for Google Ads, educating and influencing stakeholders on best practices, trends, and opportunities to keep us ahead of the competition.
• Build robust testing frameworks, document learnings, and proactively share insights across the marketing team to accelerate growth.
• Tie Google Ads performance directly to broader company objectives, demonstrating how your work contributes to overall top-line growth and customer acquisition strategy.

Affiliate Media Buyer – GDN, YouTube