Adtail

Media Analyst

Adtail

full-time

Posted on:

Location Type: Hybrid

Location: Porto Alegre • Brazil

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About the role

  • Responsible for the daily monitoring of account budgets and targets using publisher/platform tools and spreadsheets, aiming to maintain control and gather insights to support decision-making for the project;
  • Creation and optimization of performance and/or branding media campaigns with the objective of delivering the results established by the client;
  • Responsible for following the client’s daily workflow and maintaining contact with clients via email and chat to stay aligned and obtain information for the project;
  • Development of media plans according to the client brief or by identifying new investment opportunities;
  • Preparation of campaign performance reports (daily, biweekly and/or monthly) through analysis of results obtained from media tools;
  • Reviewing and monitoring accounts weekly using analytics/tools, aiming to apply best practices across projects and ensure correct communication;
  • Participate in required trainings for professional development and keep Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Requirements

  • Advanced knowledge of core media KPIs to evaluate overall results, understand the influence of one metric on another, and support decisions based on that analysis;
  • Advanced knowledge of Google Ads, Google Analytics and Facebook Ads for creating, optimizing and evaluating all types of campaigns, with mastery of best practices;
  • Intermediate knowledge of Workspace for producing reports and presentations;
  • Intermediate knowledge of Project Management to lead accounts and take necessary actions to achieve all targets; holding up-to-date Google Ads certifications.
Benefits
  • Meal and food allowance with a fixed monthly amount (Flash Card);
  • Home office allowance of BRL 300 per month for you to use as you prefer across home office expenses or other categories such as culture, education or mobility (Flash Card);
  • Day off;
  • TotalPass access;
  • Health insurance;
  • Dental plan;
  • Childcare assistance;
  • Extended maternity leave;
  • Extended paternity leave;
  • Life insurance;
  • Adtail Academy - training for soft skills and hard skills development;
  • Partnership with Open English - up to 40% discount on courses;
  • Partnership with FECAP - 10% discount for undergraduate, postgraduate and MBA courses and 20% discount for Master’s programs;
  • Partnership with PUCRS - 10% discount for postgraduate courses and certifications;
  • Partnership with FIA Business School - 10% to 30% discounts on MBA, postgraduate, undergraduate and extension courses (benefit extends to dependents);
  • Profit Sharing and Results Participation Program;
  • Partnership with the CLUDE app (includes unlimited telemedicine consultations with general practitioners, psychologists and nutritionists, plus discounts on medications).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media campaign optimizationperformance analysisbudget monitoringmedia planningreport preparationanalyticsKPI evaluationproject management
Soft skills
client communicationdecision-makingprofessional development
Certifications
Google Ads FundamentalsGoogle Ads DisplayGoogle Ads SearchGoogle Ads ShoppingGoogle Ads VideoGoogle Ads MobileGoogle Ads AnalyticsBing certifications