Adtail

Analyst

• Responsible for monitoring account budgets and goals daily through media platform tools and spreadsheets to maintain control and inform decision-making for the project;
• Create and optimize performance and/or branding media campaigns to deliver results defined by the client;
• Responsible for following the client's daily routine workflow and maintaining contact with clients via email and chat to gather information for the project;
• Develop media plans based on the client's brief or by identifying new investment opportunities;
• Prepare campaign performance reports (daily, biweekly and/or monthly) by analyzing results from media platforms;
• Review and monitor accounts weekly through platform analyses to apply best practices to projects and ensure clear communication;
• Participate in required training for professional development and keep Google Ads (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Mid-level Media Analyst