Sports Marketing Manager

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Sports Marketing Manager responsible for managing UK football clubs for New Balance. Building relationships and executing partnerships to enhance brand presence in football.

Posted 6/7/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and manage the collection of UK clubs, serving as the primary day-to-day contact for relevant internal and external collaborators.
Deliver outstanding operational execution across partnerships, ensuring strong alignment with Brand, Product, Operations, and Commercial teams.
Manage critical paths and seasonal calendars to ensure timely delivery across product launches, activations, and key partnership moments.
Improve partnership value by working closely with global, regional, and local teams to drive both brand and commercial impact.
Build strong, trusted relationships with clubs, athletes, agents, and key industry partners.
Partner cross-functionally to ensure consistent, high-quality execution aligned to the broader global football strategy.
Lead product servicing and seeding for clubs and athletes, ensuring a premium and seamless experience.
Support player contract management and negotiations within agreed budgets and partnership frameworks.
Represent New Balance at matches, shoots, events, and key club activations.

Requirements

What you’ll need

Relevant years of experience in the football industry, ideally within sports marketing, partnerships, or sponsorship.
Strong existing network within the UK football landscape.
Proven experience running club and/or athlete partnerships.
Experience working within a matrix organization.
Proficient in English.
Excellent communication and relationship-building skills across all levels of seniority.
Strong negotiation, organization, and presentation skills.
Strong commercial instinct, with the ability to balance brand priorities and business outcomes.
Strategic thinker with a practical, results-focused approach.
Self-starter with a strong sense of ownership, accountability, and urgency.
High level of integrity and presence.
Genuine passion for football, sport, and culture.
Willingness to travel domestically (25%+), including occasional nights and weekends.

Benefits

Comp & perks

Discretionary Bonus Opportunity
Private Medical Insurance
Dental Scheme
Pension Scheme
Flexible Working Hours
Hybrid working (3 days on-site)
25 days Annual Leave per year
Life Insurance
Employee Discount
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

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Applicant Tracking System Keywords

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Soft Skills

communication skillsrelationship-building skillsnegotiation skillsorganization skillspresentation skillscommercial instinctstrategic thinkingresults-focused approachself-starterintegrity