Adquadrant

Performance Marketing

• Oversee all aspects of Google Ads and Microsoft Ads accounts with a focus on driving conversions and value via all campaign types.
• Continuously test new creatives to improve performance and increase scale.
• Create and outline a creative testing methodology that can ramp up our testing velocity.
• Gather competitive intel in the market to better inform our strategy and creative ideation.
• Execute media and testing plans and measure the impact against business objectives.
• Review, analyze, and merge data from Google Ads, GA4, and/or various 3rd party platforms to triangulate KPIs (Example: GP, ROAS, CPA, CPL, etc.)
• Provide clients with campaign insights and suggestions for improving overall performance.
• Stay up to date with all Google Ads and Microsoft Ads updates, beta programs, and current industry news articles and trends.
• Create and improve organization processes, procedures, and systems to support the business’s needs
• Takes full ownership of the strategy, dictating the appropriate next steps to achieve objectives.
• Proactively build relationships with platform partners, gain insights, and recommendations that result in an increase in efficiency or scale.
• Also, proactively communicate when partners can improve the support provided to our team.
• Create and deploy processes to utilize all available resources (playbook, shared services, AI, etc.) across all paid media channels and own the adherence to processes in collaboration with Leadership.

Senior Media Strategist, Paid Search

• Proven experience managing paid social campaigns with budgets exceeding $100K/month across Facebook, Instagram, TikTok, and Pinterest
• Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes
• Executing full-funnel, conversion-focused media strategies for enterprise-level clients
• Leading campaign performance analysis and using data to inform strategic direction and optimizations
• Utilizing AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale
• Applying media intelligence (e.g., NLP, sentiment analysis) for competitor monitoring and trend identification
• Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders
• Owning account strategy and defining next steps to meet client objectives
• Collaborating with creative teams to assess performance and guide next-generation creative strategy
• Auditing accounts to ensure implementation of best practices and identifying areas for improvement
• Building strong client relationships and demonstrating consultative, solution-oriented communication
• Engaging with platform partners to gather insights and advocate for better support and collaboration
• Developing and maintaining systems, processes, and shared resources to support cross-channel media operations
• Embracing and applying adQuadrant’s omni-channel performance marketing approach
• Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy

Senior Media Strategist, Paid Search

Senior Media Strategist, Paid Social