Senior Copywriter

Adobe

Senior Copywriter crafting campaigns, product narratives, and brand stories for Adobe’s AI-powered creative software ecosystem. Developing voice systems and AI-native writing across platforms.

Posted 9/2/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSenior💰 $142,400 - $206,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and creative storytelling across multiple platforms, with a strong ability to translate complex ideas into engaging narratives. Proficient in using AI-enabled writing tools while maintaining high standards of creativity and collaboration within multidisciplinary teams.

Highest-signal resume keywords

CopywritingCreative WritingAI-Enabled Writing ToolsConceptual ThinkingPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMulti-Platform StorytellingNarrative FrameworksVoice FrameworksMessaging SystemsProduct NarrativesLong-Form WritingShort-Form WritingTranslating Complex ProductsCultural Context Writing

Soft Skills

CollaborationCommunicationCreative JudgmentIntellectual CuriosityMaker Mentality

Tools & Technologies

AI Writing ToolsAdobe Creative Suite

Industry Keywords

Brand FilmsProduct MarketingCreative DevelopmentContent CredentialsCreator Rights

About the role

Key responsibilities & impact

Create original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences
Move between headlines, scripts, manifestos, product narratives, multi-platform ideas, and longer-form storytelling
Translate complex product capabilities and audience insights into simple, human, compelling language
Carry copywriting work from early concept through final copy
Adapt ideas across channels and formats while preserving meaning, voice, and emotional impact
Partner with Creative Directors, Copy leaders, Strategists, Designers, Product, and Product Marketing teams
Develop campaign platforms, creative territories, narrative frameworks, voice frameworks, messaging systems, naming approaches, and reusable writing tools
Contribute to copywriters’ rooms, concepting sessions, and rapid creative development
Use AI-enabled writing and research tools for concepting, drafting, editing, and iteration
Apply responsible AI practices, including accuracy, authorship, provenance, creator rights, and Content Credentials
Present work, explain creative choices, respond to feedback, and collaborate with Production to ensure ideas are executable
Maintain high writing standards across fast timelines and multiple workstreams
Test emerging Adobe capabilities through creative work and share feedback with Product teams

Requirements

What you’ll need

6+ years of experience in copywriting, creative writing, or related field
A standout portfolio spanning campaigns, scripts, multi-platform storytelling, product narratives, or experiences
Exceptional copywriting and creative judgment
Ability to move confidently between short-form and long-form writing
Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams
Experience translating complex products or technologies into compelling human stories
Experience writing for different platforms, audiences, and cultural contexts
Familiarity with voice systems, messaging frameworks, naming, or verbal identity
Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity
Strong presentation, communication, and collaboration skills
Current understanding of culture, entertainment, technology, media, and creator communities
Ability to balance speed, experimentation, and craft effectively
Maker mentality, intellectual curiosity, and commitment to continuously improving the work

Benefits

Comp & perks

Annual Incentive Plan (AIP)
Certain roles may be eligible for a new hire equity award
Comprehensive benefits programs
Equal Employment Opportunity and accessibility accommodations