Head of Brand

Adobe

Head of Brand shaping Adobe’s AI-powered identity systems across products and experiences. Building the in-house brand team and machine-readable creative standards.

Posted 9/2/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLead💰 $197,900 - $286,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in brand design and identity systems, with a strong focus on integrating AI into brand governance and application. Proven ability to lead multidisciplinary teams and build in-house brand capabilities while maintaining high standards in design and execution.

Highest-signal resume keywords

15+ Years Experience In Brand DesignExpertise In Identity SystemsDeep Fluency With Adobe Creative CloudExperience Building In-House Brand CapabilityStrong Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DesignVisual IdentityTypographyColor TheoryImage-MakingMotion DesignSystems ThinkingModular Brand SystemsAI-Enabled Brand PracticesOperational Rigor

Soft Skills

Exceptional TasteVisual JudgmentLeadershipCommunicationCollaboration

Tools & Technologies

Adobe Creative CloudFireflyGenerative AI Workflows

Certifications & Qualifications

D&ADThe One ShowADCCannes Lions

Industry Keywords

Global Brand DesignBrand GovernanceBrand ExpressionPortfolio ArchitectureCreative Leadership

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own Adobe's identity architecture and core brand system across products, audiences, experiences and surfaces
Establish the point of view on a modern, adaptive global brand in the age of AI
Define principles, visual codes, behaviors, verbal identity, naming architecture, nomenclature and tone of voice
Build identity frameworks, tools and working practices that enable strong brand decisions
Translate brand strategy into systems across typography, color, imagery, motion, composition, behavior and verbal principles
Create modular, adaptive and machine-readable tools and embed brand principles into tools and workflows
Lead corporate, portfolio and product brand expression across products, campaigns and real-world moments
Partner with the Heads of Design, Copy and Campaigns and with Content and Experiences leaders
Ensure the brand system performs across digital, physical, spatial, motion and emerging AI-enabled surfaces
Build and lead Adobe's in-house team of Brand Design Directors, Art Directors, Brand Systems Designers and Brand Designers
Recruit exceptional brand designers, develop future leaders and create a culture of high standards and experimentation
Reduce dependence on external agencies for Adobe's core brand thinking and creative authorship
Define Adobe Creative's point of view on AI, identity, governance and brand application
Establish principles for evaluating AI-assisted brand output and define the role of automation versus human authorship
Partner with Product as creative customer zero and ensure responsible AI, provenance, creator rights and Content Credentials are understood
Represent Adobe's brand system in executive and cross-functional forums
Advocate for earlier brand involvement in product, portfolio and business decisions
Connect brand distinction and coherence to recognition, trust, preference and long-term value
Present work with clarity, confidence and conviction

Requirements

What you’ll need

15+ years of experience in brand design, visual identity or multidisciplinary brand leadership
A world-class portfolio of identity systems for iconic global brands
Significant experience as a Design Partner, Executive Creative Director, Global Brand Design Director or equivalent
Meaningful industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent
Exceptional taste, visual judgment and systems thinking
A track record of building identity systems that are both beautifully designed and operationally rigorous
Experience navigating portfolio architecture, product brands and complex global organizations
Experience building or significantly transforming an in-house brand capability
Deep expertise in identity, typography, color, image-making and motion, with strong fluency across digital, spatial and emerging brand practices
Experience developing modular, adaptive or machine-readable brand systems
Experience directing brand agencies, design studios and specialist partners
Deep fluency with Adobe Creative Cloud, Firefly and generative AI workflows
A clear point of view on how AI changes brand creation, governance and application
A commanding presenter who can communicate the value of brand to senior executives
A genuine and current understanding of culture, design, technology, art, fashion, entertainment and creator communities
A track record of building multidisciplinary teams, developing future brand leaders and maintaining a high standard through speed, ambiguity and change

Benefits

Comp & perks

Annual Incentive Plan (AIP)
Certain roles may be eligible for a new hire equity award
Comprehensive benefits programs
Reasonable accommodations for applicants with disabilities or special needs