Director of Product Marketing

Adobe

Director of Product Marketing scaling Adobe’s creative and productivity tools across education institutions. Leading enterprise GTM strategy, product launches, adoption, and retention.

Posted 8/27/2026full-timeSan Francisco • California, New York, Texas, Washington • 🇺🇸 United StatesLead💰 $170,000 - $320,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Enterprise Product Marketing, including GTM strategy, product launches, and sales enablement. Proven ability to lead cross-functional teams, drive growth, and optimize marketing strategies for diverse audiences within the education sector.

Highest-signal resume keywords

B2B Enterprise Product MarketingGTM StrategySales EnablementPeople ManagementMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyMarket PositioningCustomer InsightsCommercializationGrowth Target TrackingSegmentation StrategyMessaging DevelopmentCompetitive InsightsData AnalysisRoadmap Development

Soft Skills

Strategic ThinkingRelationship BuildingCommunication SkillsDrive for ResultsInnovative Thinking

Tools & Technologies

Adobe Creative ProductsAdobe Productivity ToolsAI Tools

Industry Keywords

Education InstitutionsB2B MarketingGTM FunnelBuyer JourneyHigh-Performing Teams

About the role

Key responsibilities & impact

Own the end-to-end core Product Marketing strategy for Adobe Education Institutions
Develop market strategy, positioning, commercialization, product launches, customer insights, and GTM execution
Drive growth with Creative & Business Professional audiences across Adobe’s portfolio
Lead market analysis and identify, prioritize, and scale future growth segments, audiences, products, and geographies
Lead GTM strategy and execution for major product launches
Ensure cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership
Build and evolve GTM deliverables including messaging, positioning, use cases, offers, product launches, roadmap development, sales enablement, personas, and competitive insights
Define and refine Ideal Customer Profiles, segmentation strategy, and target audiences
Set and track growth targets including ARR and MAU
Partner with Product Management on product strategy, roadmap prioritization, packaging, pricing, licensing, offers, and investment decisions
Develop a B2B Institution vision and roadmap
Scale the B2B Enterprise GTM multi-touch model and optimize buyer-journey KPIs
Advocate for students, teachers, and administrators within Adobe
Attract top talent and develop a world-class Product Marketing team
Use AI internally to scale workflow productivity and craft the external narrative for Adobe AI tools in education

Requirements

What you’ll need

12+ years in B2B Enterprise Product Marketing
6+ years of people management experience
Deep understanding of the B2B Enterprise GTM funnel and buying journey
Expertise in messaging, product strategy, GTM launches, and sales enablement
Ability to build strong relationships and execute strategy across large matrixed organizations
Experience building and managing high-performing B2B Product Marketing teams with measurable results
Experience with distributed teams to grow a global business and scale new markets or segments
Comfortable using complex data to inform prioritization and resourcing
Exceptional drive for results, strategic thinking, and communication skills
Strong work ethic, bias toward action, and innovative thinking
Experience in education industry is a plus but not required
Experience with Adobe Creative & Productivity products is a plus but not required

Benefits

Comp & perks

Annual Incentive Plan (AIP)
Potential new hire equity award
Comprehensive benefits programs
Reasonable accommodations during the recruiting process