Principal Product Marketing Manager

Adobe

Principal Product Marketing Manager at Adobe defining Firefly's value for creatives. Leading strategy and execution in collaboration with product and marketing.

Posted 7/28/2026full-timeSan Jose • California, Washington • 🇺🇸 United StatesLead💰 $145,400 - $261,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing management, including positioning, messaging, and launch strategies for complex products. Leverages data-driven insights and customer feedback to optimize marketing strategies and enhance product value propositions.

Highest-signal resume keywords

Product Marketing ManagementPositioning And MessagingPost-Launch OptimizationData-Driven InsightsAI Product Launch Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarketing StrategyCustomer Insight AnalysisMarket AnalysisPost-Launch OptimizationTechnical Product UnderstandingCreative Industry KnowledgeEnd-To-End PMM SkillsData AnalysisCustomer Engagement

Soft Skills

Exceptional CommunicationStorytelling SkillsCustomer CuriosityCollaborationStrong Product Instincts

Industry Keywords

Creative ProductsGTM StrategyCross-Functional CollaborationMarketing PerformanceCustomer Value

About the role

Key responsibilities & impact

Own positioning, messaging, and value propositions for Firefly
Partner with inbound PMM teams for outbound Firefly marketing strategy
Own marketing strategy for Firefly from awareness to retention
Develop and own post-launch optimization strategies informed by usage data
Contribute to the PMM perspective on Firefly's business performance
Collaborate with cross-functional teams for coherent messaging
Enable GTM and marketing teams to understand and amplify Firefly's value
Influence the roadmap using customer insight and market analysis

Requirements

What you’ll need

8+ years of experience in product marketing, marketing, or related field
Passion for new technologies, creative products, and the creative industry
End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
Proven ability to develop compelling product positioning that translates technical capability into customer value
Experience launching AI or technically complex products
Strong product instincts with a meaningful engagement in roadmaps
Data-driven and insight-led, with genuine customer curiosity
Strong POV and exceptional communication and storytelling skills

Benefits

Comp & perks

Comprehensive benefits programs