Principal Channel GTM Manager – Creative Professionals

Adobe

Lead go-to-market initiatives for Creative Cloud's channel partners. Manage strategies and programs to accelerate growth and improve customer experiences.

Posted 6/25/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $145,400 - $261,150 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and create the annual Creative Cloud channel GTM strategy for channel, aligned to revenue and product strategy goals.
Create quarterly GTM plans and essential product launch strategies with coordination of cross functional teams, lead our weekly RTB sessions.
Identify new growth opportunities within the partner ecosystem and build executable plans to capture them.
Develop and optimize channel-specific offers and promotions to drive upsell, expansion, and retention through indirect motions.
Collaborate with marketing on MDF initiatives, co-marketing playbooks, and sales enablement toolkits.
Coordinate training programs with the Partner Enablement team to ensure partners can confidently communicate value proposition.
Collaborate with Partner Ops team to launch and iterate on new partner-facing initiatives.
Develop a deep understanding of end-to-end partner-led customer experiences for Creative Cloud and identify key friction points and opportunities.
Establish a structured feedback loop with Sales teams and channel partners and represent the voice of the channel in product roadmap discussions.
Translate data and insights into compelling, actionable recommendations for senior leadership.

Requirements

What you’ll need

5+ years of experience in channel GTM, partner marketing, or channel sales roles within a software, SaaS, or technology company.
Demonstrated success developing and accomplishing indirect channel strategies.
Background working across multi-channel B2B acquisition and partner-assisted customer journeys.
Proven ability to influence cross-functional teams and senior collaborators without direct authority.
Outstanding written and verbal communication skills.
Self-motivated, proactive, and comfortable navigating ambiguity and competing priorities in a fast-paced environment.

Benefits

Comp & perks

Comprehensive benefits programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategypartner marketingchannel salesindirect channel strategiesB2B acquisitioncustomer journeysdata analysisproduct launch strategiessales enablement

Soft Skills

influencecommunicationself-motivatedproactivenavigating ambiguitycompeting prioritiescollaborationleadership