Group Manager, Product Marketing

Adobe

Group Manager of Product Marketing overseeing enterprise GTM for Frame.io. Leading cross-functional teams and driving engagement with enterprise customers for Adobe's innovative solutions.

Posted 6/19/2026full-timeNew York City • California, New York, Washington • 🇺🇸 United StatesSeniorLead💰 $146,300 - $275,050 per yearWebsite

About the role

Key responsibilities & impact

Own Enterprise GTM Strategy and Execution
Lead end-to-end GTM planning and readiness for the enterprise business
Define positioning and narratives that connect Frame.io to enterprise priorities across Adobe
Identify and operationalize how Frame.io accelerates broader Adobe GTM motions
Continuously assess GTM performance and adjust plays based on field insights and data
Build, mentor, and scale a team of product marketers with a high bar for quality and accountability
Set clear priorities and ensure the team is focused on work that drives measurable business outcomes
Define what enterprise field teams need to know, say, and do to win
Build scalable enablement programs that improve product fluency, value articulation, and objection handling
Partner closely with Sales leadership to drive adoption and effectiveness
Serve as a trusted partner to Sales leadership and a visible leader in the field
Deliver impactful trainings, SKO sessions, and ongoing field engagement
Align Product, Sales, and Marketing around enterprise priorities and GTM strategy
Influence without authority and ensure tight coordination across teams

Requirements

What you’ll need

10+ years of product marketing experience, including 3+ years leading teams
Proven track record of building sales enablement programs that drove measurable pipeline or win rate impact
Deep expertise in enterprise GTM, including launch planning, segmentation, and sales play development
Strong presence with field audiences, including leading trainings and presenting at large-scale sales events
Exceptional communication and storytelling skills with the ability to motivate and influence

Benefits

Comp & perks

Comprehensive benefits programs
Professional development
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablementGTM strategylaunch planningsegmentationsales play developmentdata analysisperformance assessmenttraining deliveryteam leadership

Soft Skills

communicationstorytellinginfluencementoringprioritizationcollaborationaccountabilitymotivationfield engagementpresentation