Director, Product Marketing – Firefly for Creative Professionals

Adobe

Director of Product Marketing for Adobe Firefly, leading a team to define marketing strategy for creative professionals. Collaborating across teams to drive product adoption and engagement.

Posted 5/12/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $170,000 - $320,000 per yearWebsite

About the role

Key responsibilities & impact

Define Firefly's marketing strategy for creative professionals
Build and lead a team of PMMs
Own positioning, messaging, and value propositions for Firefly
Collaborate across product, marketing, and go-to-market teams
Develop and own post-launch optimization strategies informed by usage data
Influence the product roadmap using customer insight and market analysis
Partner with cross-functional teams to ensure coherent messaging

Requirements

What you’ll need

12+ years of product marketing experience
8+ years of experience managing people
Passion for new technologies and the creative industry
Deep knowledge of the GenAI landscape
End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
Proven ability to develop compelling product positioning that drives engagement and adoption
Experience launching AI or technically complex products
Strong product instincts and ability to engage with roadmaps
Ability to toggle between high-level strategy and hands-on execution
Data-driven and insight-led with genuine customer curiosity
Exceptional communication and storytelling skills

Benefits

Comp & perks

Competitive salary
Comprehensive benefits programs
Remote work options
Professional development opportunities
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingpositioningmessaginglaunchpost-launch optimizationmarket analysiscustomer insightdata-driven decision makingAI product launchGenAI knowledge

Soft Skills

leadershipcommunicationstorytellingstrategic thinkingcustomer curiositycollaborationinfluenceengagementexecutionteam management