Principal Content Strategist

Adobe

Principal Content Strategist on Adobe's Community Marketing team driving content strategy and execution. Leading impactful marketing strategies across creator communities and elevating community voices.

Posted 5/12/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLead💰 $140,100 - $261,150 per yearWebsite

About the role

Key responsibilities & impact

Own a defined portfolio of community content workstreams aligned to business, product, and GTM priorities.
Translate strategic objectives and product value propositions into scalable full-funnel community marketing content that drives sharing, conversation, and perception shifts within key online creator communities.
Design community content programs that intentionally connect product workflows and value propositions to culturally relevant creator conversations.
Plan and implement cross-platform, always-on and launch campaigns that elevate key messages and drive measurable engagement and sentiment.
Represent community content strategy in cross-functional planning forums and influence narrative alignment across marketing teams.
Evaluate and evolve existing community content operating frameworks to increase velocity, scalability, and clarity across campaigns.
Standardize and modernize briefing processes for creators and community members to support higher-volume output.
Develop and refine playbooks, templates, and workflow systems adopted across community marketing.
Drive continuous improvement in production workflows, finding opportunities to increase efficiency and quality.
Lead and optimize relationships with external agency partners (paid amplification and video production), defining scopes of work and performance expectations to improve throughput and impact.
Establish structured feedback loops that synthesize creator and community sentiment across campaigns on a weekly basis.
Translate qualitative insights and performance data into actionable recommendations that influence messaging, positioning, and GTM priorities.
Serve as a strategic connector between community signals and broader marketing decision-making.
Elevate the voice of the community to inform messaging, positioning, and marketing narratives that resonate within target online communities.
Define Key performance and success metrics across awareness, engagement, and product usage stages.
Drive paid media campaigns, manage agency relationship, and leverage findings to inform future optimizations.
Analyze quantitative and qualitative performance data to optimize campaign and content effectiveness.
Drive measurable improvements in engagement, sentiment, and product adoption through structured testing and iteration.
Strengthen insight into content performance through standardized reporting frameworks.

Requirements

What you’ll need

10+ years of experience in marketing, integrated content strategy, community marketing, or media strategy for creators or artists.
Strong understanding of how online communities, platform algorithms, and content formats influence sharing behavior and conversation dynamics.
Proven success owning full-funnel content portfolios tied to measurable engagement outcomes.
Demonstrated experience scaling high-volume content programs within complex, matrixed organizations.
Experience evolving content systems, workflows, and operational frameworks to increase output and efficiency.
Strong track record managing agency partners and improving performance and production output.
Expertise in using community driven content to inspire action and deepen product engagement.
Deep understanding of creator ecosystems, platforms, and authentic community storytelling.
Ability to operate independently at senior altitude, influence collaborators, and drive initiatives cross-functionally.
BA/BS Degree preferred OR 10 years of marketing experience OR equivalent practical experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

community marketingcontent strategycampaign managementperformance analysiscontent optimizationdata-driven decision makingworkflow systemspaid media campaignscontent formatscreator ecosystems

Soft Skills

strategic thinkinginfluencecross-functional collaborationindependent operationrelationship managementcontinuous improvementcommunicationcreativityleadershipproblem-solving

Certifications

BA/BS Degreemarketing certifications