Creative Director, AI & Innovation

Adobe

Creative Director at Adobe’s in-house agency driving AI-native creative concepts across diverse platforms and formats. 8+ years of experience with a focus on cultural relevance and innovation.

Posted 5/3/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesLead💰 $118,300 - $259,800 per yearWebsite

About the role

Key responsibilities & impact

Concept and develop breakthrough creative ideas across campaigns, content, and product storytelling—ensuring work is culturally relevant, creatively distinctive, and strategically grounded
Work fluidly across Adobe’s portfolio, contributing to high-priority initiatives including Firefly and other flagship programs, bringing a consistent creative standard across touchpoints
Lead and contribute to the creation of high-quality, multi-format content (social, digital, film, product storytelling, and emerging platforms), with a focus on speed, relevance, and craft
Act as a hands-on creative—shaping work directly through art direction, design, writing, and AI-driven creation tools—setting the bar through making, not just directing
Define and push how AI shows up in the work—treating it as a creative medium, not just a tool—unlocking new forms of storytelling, visual expression, and content generation
Experiment with and prototype AI-native creative approaches, exploring new workflows, formats, and outputs that expand what’s creatively possible
Collaborate with Production & Program teams to bring ideas to life efficiently and at a high level of craft, ensuring speed does not compromise quality
Build and evolve AI-enabled creative workflows—identifying opportunities to increase velocity, adaptability, and scale across content creation
Prototype, test, and iterate ideas—embracing a test-and-learn approach to content, particularly in high-volume, fast-moving environments like Firefly
Play a key role in building and shaping new content models (e.g., Firefly content pod), designed for always-on, high-volume, AI-assisted content creation
Raise the overall creative bar across Studio through strong ideas, taste, and execution—acting as a cultural and creative force within the team
Stay deeply connected to culture, creators, and emerging trends—bringing fresh thinking and relevance into the work
Act as a catalyst for change helping shift Studio toward a more AI-native, experimental, and future-facing creative model

Requirements

What you’ll need

8+ years of experience in creative roles (agency or in-house), with a strong portfolio of concept-driven, culturally relevant work
Proven ability to develop ideas across multiple formats—campaigns, content, product storytelling, and digital experiences
Strong craft skills in one or more areas (art direction, design, writing, content creation), with the ability to contribute hands-on when needed
Demonstrated fluency in AI tools and emerging creative technologies, with a point of view on how they shape creativity
A portfolio that demonstrates both concept-driven thinking and hands-on making, ideally including work that explores AI or emerging creative tools
Experience working in fast-paced, iterative environments with a focus on content and experimentation
Ability to translate product features and technology into clear, engaging creative ideas
Strong collaboration skills across strategy, production, and cross-functional teams
A maker mindset —someone who is curious, experimental, and energized by building and testing ideas
Deep understanding of culture, creators, and how ideas spread in modern ecosystems

Benefits

Comp & perks

Comprehensive benefits programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

art directiondesignwritingcontent creationAI toolscreative technologiesprototypingcontent modelingcampaign developmentdigital experiences

Soft Skills

collaborationcreativitycuriosityexperimentationadaptabilitycultural awarenessstrategic thinkinghands-on makingcommunicationleadership