Principal Product Marketing Manager, Acrobat for Students

Adobe

Principal Product Marketing Manager leading monetization and branding for Acrobat’s student market at Adobe. Collaborating with teams to deliver impactful product experiences and go-to-market executions.

Posted 5/1/2026full-timeSan Francisco • California • 🇺🇸 United StatesEntry Level💰 $145,400 - $261,150 per yearWebsite

About the role

Key responsibilities & impact

Lead monetization strategy and execution
Define and evolve student packaging, pricing, and offer strategy across free and paid experiences
Collaborate with Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys
Support testing and scaling of student offers, including freemium entry points and paid SKUs
Drive branding and positioning for students
Ensure consistency across messaging from campaign to product experience
Own full-cycle product marketing for key experiences
Partner closely with Product to develop roadmap inputs and ensure strong product-market fit
Guide outbound creative and campaign assets
Partner with analytics and growth teams to define success metrics and performance tracking

Requirements

What you’ll need

10+ years of experience in Product Marketing or related roles
Proven ability to lead complex workstreams within a broader team environment
Experience influencing product roadmap and cross-functional priorities
Experience with monetization strategy, including pricing, packaging, and lifecycle conversion
Strong foundation in branding, positioning, and go-to-market execution
Experience partnering closely with Product on end-to-end product marketing
Track record of developing compelling creative and campaign assets
Clear, structured communicator with the ability to influence across teams
BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

monetization strategypricing strategypackaging strategylifecycle conversionproduct marketingbrandinggo-to-market executioncampaign asset developmentperformance trackingsuccess metrics

Soft Skills

leadershipcollaborationinfluencingcommunicationstructured communicationcreativityteamworkstrategic thinkingproblem-solvingadaptability

Certifications

BA/BS Degreeequivalent practical experience