Senior Manager, B2B Lifecycle Marketing

Adobe

Lifecycle Marketing Leader driving SMB pipeline growth across Adobe's Creative Cloud and Document Cloud. Leading email strategy, team development, and reporting analytics for high-impact marketing.

Posted 5/1/2026full-timeSan Jose • California • 🇺🇸 United StatesSenior💰 $116,900 - $250,875 per yearWebsite

About the role

Key responsibilities & impact

Own the email strategy for SMB nurture across Adobe’s creative tools and document solutions
Lead, mentor, and develop a team of lifecycle marketers
Build and maintain a roadmap and prioritization framework
Scale impact through automation and technology improvements
Establish success indicators and reporting with Analytics

Requirements

What you’ll need

8–10 years of experience in B2B SaaS performance and/or lifecycle marketing
Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
Marketing automation and email platform expertise
Strong analytics-based decision making
Demonstrated leadership skills
BA/BS degree or equivalent practical experience; MBA a plus

Benefits

Comp & perks

Comprehensive benefits programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS marketinglifecycle marketingaccount-based marketingsegmentationaudience strategybuying-group engagementmarketing automationemail marketinganalytics-based decision making

Soft Skills

leadershipmentoringteam developmentstrategic planningcommunication

Certifications

BA/BS degreeMBA