Principal Product Marketing Manager – Creative Cloud Offering and Pricing Strategy

Adobe

Principal Product Marketing Manager driving the offer and pricing strategy for Adobe’s B2C Creative Cloud offerings. Collaborating with cross-functional teams to optimize lineup for key customer segments.

Posted 4/30/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesLead💰 $145,400 - $261,150 per yearWebsite

About the role

Key responsibilities & impact

Shape Offer and Pricing Strategy: Define the overarching strategy for how we bring our B2C products, features, and technologies to market.
Drive execution for lineup updates: Work with the cross-functional team to bring lineup changes to market.
Deeply Understand Customers: Lead customer and market research.
Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America.
Design and test regional offers tailored to local customer needs and price sensitivities.
Lead with Influence: Act as a change agent across a matrixed organization.
Communicate Effectively: Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions.

Requirements

What you’ll need

8-12 years in product marketing and offer line up and strategy, ideally in creative or marketing SaaS.
A keen understanding of pricing models, offer development, and the financial literacy to analyze the impact of pricing on revenue and margins.
Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging.
Exceptional cross-functional leadership skills, with experience driving complex initiatives and navigating tradeoffs in matrixed environments.
MBA or equivalent experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingoffer developmentpricing modelsfinancial analysisB2C strategymarket researchlineup optimizationcustomer segmentationSaaS

Soft Skills

storytellingcommunicationcross-functional leadershipinfluencechange managementcollaborationstrategic thinkingproblem-solving

Certifications

MBA