Principal, Thought Leadership Content Strategist

Adobe

Principal Content Strategist defining and promoting Adobe's point of view in customer experience transformation. Leading initiatives and storytelling to influence senior leaders' understanding of marketing and CX strategies.

Posted 4/21/2026full-timeSan Jose • California, New York, Washington • 🇺🇸 United StatesSenior💰 $140,100 - $261,150 per yearWebsite

About the role

Key responsibilities & impact

Build and advance Adobe’s thought leadership agenda
Translate research, market shifts, and executive insight into compelling points of view
Lead key initiatives that establish Adobe’s perspective on evolving categories
Serve as a strategic driver within the thought leadership program
Drives ongoing planning cycles by defining priorities and finding opportunities to expand the reach and impact of thought leadership
Partner across marketing, communications, and digital teams to align on priorities and bring unified stories to market
Help define how thought leadership is developed and scaled to ensure clarity, consistency, and strategic alignment
Use data and performance insights to continuously refine thought leadership priorities and improve relevance, resonance, and impact

Requirements

What you’ll need

10–12+ years of experience in strategic, insight-led roles (e.g., thought leadership, content strategy, consulting, or strategy)
Proven ability to develop clear, differentiated POV grounded in technology trends, customer experience, and business transformation.
Demonstrated experience operating with a high degree of independence and good judgment, including direct engagement with senior marketing team members.
Experience structuring ambiguous problems and defining strategic direction and program priorities through to program plan.
Demonstrated ability to translate complex topics, including AI and new technologies, into clear, executive-ready thought leadership.
Experience contributing to enterprise thought leadership or research initiatives within global marketing organizations.
Experience working with research, data, creative teams, and external partners to develop insightful content.
Experience incorporating AI into content strategy and thought leadership development, paired with strong editorial judgment to assess the quality, originality, and distinctiveness of ideas in an increasingly AI era landscape!
Experience in management consulting, industry analysis, or content strategy roles a plus.
Bachelor’s degree required

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategythought leadershipdata analysisAI integrationbusiness transformationstrategic planningprogram managementresearch developmentexecutive communicationinsight generation

Soft Skills

independencejudgmentproblem structuringstrategic alignmentcollaborationcreativityeditorial judgmentcommunicationleadershipadaptability

Certifications

Bachelor’s degree