Principal Product Marketing Manager, Customer Engagement

Adobe

Lead customer engagement strategy and execution for Adobe's Enterprise solutions. Drive adoption, retention, and expansion across product groups with cross-functional collaboration.

Posted 4/21/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $145,400 - $261,150 per yearWebsite

About the role

Key responsibilities & impact

Own the Enterprise customer engagement strategy across product groups
Ensure engagement programs drive long-term customer value and retention
Build, scale, and lead enterprise product adoption procedures and frameworks
Create marketing programs to drive product adoption
Lead the implementation of product insight instrumentation
Partner with cross-matrix teams to develop engagement strategies
Develop and maintain understanding of customer adoption patterns
Identify and prioritize engagement opportunities
Preempt and problem-solve operational issues related to customer engagement

Requirements

What you’ll need

BS/BA preferred OR 12+ years of experience in customer engagement, customer success, or product marketing leadership OR equivalent practical experience
Proven track record of building, scaling, and leading CSM organizations in Enterprise SaaS environments
Deep experience designing and implementing application features to drive customer adoption
Demonstrated success creating marketing programs that measurably increase product adoption
Hands-on experience with product insight instrumentation initiatives
Customer-first orientation with global experience
Ability to translate adoption data into actionable strategies
Demonstrated leadership success in dynamic environments
Strong experience leading direct and cross-functional teams

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Inclusive company culture
Employee empowerment initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer engagementcustomer successproduct marketingproduct adoptionapplication featuresmarketing programsproduct insight instrumentationadoption data analysisSaaS

Soft Skills

leadershipproblem-solvingstrategic thinkingcross-functional collaborationcustomer-first orientation

Certifications

BS/BA