Marketing Analyst
Adobe
full-time
Posted on:
Location Type: Office
Location: Madrid • Spain
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About the role
- Provide senior marketing collaborators with strategic recommendations based on analytics to improve business outcomes across Western Europe
- Enable understanding and adoption of marketing reports and performance capabilities
- Champion automation and self-serve analytics, enabling partners to access and act on insights independently using platforms such as Power BI
- Combine qualitative and quantitative insights to make recommendations to marketing teams on campaign and programme optimisations across events and digital tactics
- Support the Western Europe Marketing organisation by synthesising the impact of marketing to enable weekly business activities, and performance reviews
- Lead data provisions and deliver supportive insights for regular performance reviews (e.g., MBR, QBR) and annual planning efforts to guide spend and optimise the Western Europe marketing plan
- Adapt analytics and insights to the Western European market, collaborating effectively and accounting for local market nuances
- Establish feedback loops and drive continuous improvement in analytics processes, tools, and talent
- Communicate complex analytics simply and persuasively, inspiring and aligning diverse team members across the region
Requirements
- Proficiency in English and French (written and spoken) is mandatory
- Degree in Marketing, Statistics, Computer Science, or other relevant fields
- 3+ years of experience in a B2B subscription revenue environment, with hands-on marketing and analytics experience
- Proven experience with advanced analytics and measurement frameworks, with emphasis on incrementality testing and causal impact analysis
- Strong technical skills, including SQL, Python, and advanced Excel; experience with BI platforms (Power BI, Tableau) is a plus
- Demonstrated ability to innovate and enable self-serve analytics for business partners
- Outstanding problem-solving and analytical skills, with a talent for analysing data, developing hypotheses, and synthesising recommendations
- Highly entrepreneurial, adaptable, and able to operate independently with minimal direction
- Excellent communication skills, able to collaborate and align with collaborators
Benefits
- Rewards.adobe.com
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLPythonadvanced Excelanalyticsmeasurement frameworksincrementality testingcausal impact analysisdata analysiscampaign optimisationperformance analysis
Soft skills
problem-solvinganalytical skillscommunication skillscollaborationadaptabilityentrepreneurial mindsetinnovationsynthesis of recommendationspersuasionindependence