Senior Director, Product Marketing
Adobe
full-time
Posted on:
Location Type: Office
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $182,500 - $389,650 per year
Job Level
Senior
About the role
- Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
- Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.
- Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape.
- Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year.
- This includes: TAM, market share, competitive assessment
- Target audience definition and priorities, customer needs
- Growth levers across product, GTM, geos, partnerships
- Pricing & Packaging
- Marketing strategy
- Value proposition and messaging
- Distribution strategies including partnerships and ecosystem
- Engagement strategy
- Act as a change agent, guiding teams forward in a rapidly evolving environment
Requirements
- Strategic Product Marketing experience with desktop consumer or productivity software products
- Passion for Creative Products and the Creative Industry
- Deep understanding of professional design or photography communities, market trends and competitive landscape
- GM mentality, “owner-operator” working style
- Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
- Strong executive presence and excellent communication skills
- Strategic problem solver who can identify and set short- and long-term strategic priorities
- A drive to constantly optimize and improve, combined with a relentless focus on customer experience.
Benefits
- Competitive salary
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic product marketinggo-to-market strategymarket analysiscompetitive assessmentpricing strategymarketing strategycustomer engagement strategydistribution strategyvalue propositionproduct planning
Soft skills
leadershipcommunicationstrategic problem solvinginfluencingcollaborationchange managementcustomer experience focusteam guidanceexecutive presenceadaptability