Social Director, Creative Professional, Creator
Adobe
full-time
Posted on:
Location Type: Office
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $150,700 - $267,600 per year
Job Level
Lead
About the role
- Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web and Community.
- Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross functional partners.
- Champion social for key audiences.
- A robust understanding of the creative profession and creator audiences.
- Can gather and use audience data to build audience-centric strategies that deliver business value.
- Drive platform/channel strategies to achieve brand consistency and optimize audience engagement across social platforms.
- Develop clear creative briefs that inspire world-class social creative.
- Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.
- Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.
- Write clear briefs for creatives that inspire and shape great social-first work.
- Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and impact.
- Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.
- Supervise social media budgets, ensuring efficient allocation to achieve campaign goals.
- Stay ahead of platform innovations to keep our creative applications across mobile, web, and desktop top of mind for social audiences.
Requirements
- Proven experience in social media strategy and program management, preferably in a leadership role.
- Experience developing creative briefs
- Deep understanding of social media platforms, trends, and audience engagement tactics.
- Strong communication and partnership skills to align cross-functional teams and collaborators.
- Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization.
- Ability to lead, inspire, and develop a high-performing team.
- Analytical mentality with the ability to measure, interpret, and act on performance metrics.
- Forward-thinking approach to identifying and using emerging social media trends and technologies.
Benefits
- Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
- Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategyprogram managementcreative briefsaudience engagement tacticsdata-driven insightsperformance optimizationbudget coordinationgo-to-market strategiessocial marketing programsplatform/channel strategies
Soft skills
communication skillspartnership skillsleadershipteam developmentcreativityaccountabilityanalytical mentalityinspirationcollaborationforward-thinking