Senior Product Marketing Manager
Adobe
full-time
Posted on:
Location Type: Office
Location: San Jose • California • 🇺🇸 United States
Visit company websiteSalary
💰 $120,700 - $219,750 per year
Job Level
Senior
About the role
- Drive day-to-day launch execution—readiness plans, timelines, release notes, FAQs, web updates, customer comms, and internal briefings
- Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides)
- Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals
- Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases
- Source, produce, and package case studies, references, and proof points with Adobe customers
- Develop clear, differentiated messaging for releases and campaigns; test with customers/sellers and iterate based on signal
- Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content
- Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases
- Track enablement usage, campaign engagement, win/loss themes, and post-launch adoption
- Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions
Requirements
- 6–8+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus)
- Proven launch execution and sales enablement experience for enterprise products
- Strong program management across multiple workstreams and partners
- Clear storytelling for executive, creative, and technical audiences
- Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis
- Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
- Stock options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales enablementlaunch executionprogram managementanalytical approachfunnel metricsadoption metricswin/loss analysisGenerative AI workflowscontent reuselocalization
Soft skills
storytellingcommunicationcollaborationorganizational skillscustomer insightsfeedback provisioniterationcreativityadaptabilitystrategic thinking