Adobe

Principal Product Marketing Manager, Commerce Media

Adobe

full-time

Posted on:

Location Type: Office

Location: San Jose • California, New York • 🇺🇸 United States

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Salary

💰 $145,400 - $261,150 per year

Job Level

Lead

About the role

  • Lead the GTM Strategy
  • Own and evolve the end-to-end go-to-market strategy for Commerce Media use cases, partnering with product, sales, and marketing to drive ARR, activation, and adoption.
  • Champion the Customer Conduct in-depth customer research and interviews with retailers, brands, and agencies to uncover high-impact Commerce Media use cases.
  • Be the customer advocate as you drive cross-functional initiatives and prioritize the roadmap.
  • Craft Differentiated Messaging Develop compelling positioning and messaging that clearly articulates the value of Adobe’s Commerce Media solutions, helping them stand out in a crowded and rapidly evolving market.
  • Drive Pricing & Packaging Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise Commerce Media needs, buying centers, and usage patterns.
  • Enable Sales Success Support our sales teams with impactful collateral and enablement tailored to Commerce Media and Retail Media buyers, so they can articulate the value of Firefly Services and GenStudio to customers.
  • Launch with Impact Lead and support product and solution launches, ensuring seamless execution and alignment with go-to-market strategies across regions and segments.
  • Market Intelligence Stay ahead of trends in generative AI, Commerce Media, Retail Media, and the competitive landscape to inform strategy, roadmap, and positioning.

Requirements

  • 10+ years of product marketing or related GTM experience in technology or enterprise SaaS.
  • Experience in Retail Media, Commerce Media, and Connected TV (CTV) advertising is strongly preferred.
  • Demonstrated test-and-learn and growth mentality.
  • Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs).
  • Experience crafting narratives that influence perception—whether through product marketing, strategic comms, PR, or equivalent experience.
  • Strong background in building scalable enablement programs for cross-functional teams.
  • Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.
  • A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path.
  • Exceptional ability to craft and deliver demos and narratives that resonate with technical and C-level audiences.
  • Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
  • Analytical approach with ability to define success metrics and measure impact.
  • Outstanding analytical, verbal, and written communication skills.
  • Outstanding program management skills.
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible working hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategycustomer engagementsales enablementB2B enterprise salesnarrative craftingprogram managementdata analysispricing strategymarket intelligence
Soft skills
leadershipcommunicationcollaborationanalytical thinkingstrategic thinkingcustomer advocacycross-functional dynamicsentrepreneurial mindsetinfluenceadaptability